Chinese health products market

In the 1980s, my country's health care products industry, in just ten years, has rapidly developed into a unique industry. By 2000, the output value of health products in my country will reach 50 billion yuan and 10 billion yuan in profits and taxes. The total number of enterprises, product varieties, annual output value, and profitability of health products production account for more than 50%of the total number of pharmaceutical enterprises. One of the growth points, an emerging industry of the national economy.
The main reason why the health product industry is booming is that the people's living standards have improved significantly. At present, the Engel coefficients of my country's urban and rural areas are 52.9%and 56.8%, respectively. In the transitional stage of food and clothing to a well -off, some large and medium cities and regions in the southeast coast have reached the level of middle -income countries. Changes have promoted the rapid growth of urban and rural health care products at a rate of 15-30%per year. At the same time, the change of people's lifestyle is an important opportunity for the development of the health product industry. As social competition has intensified, the rhythm of life and work continues to accelerate, bringing a huge impact on people's physiological and psychological functions, and people in the sub -healthy state have continued to expand. In order to avoid various adverse effects brought by unhealthy, people ask for help to health products, and make the development and production of health products a "hot spot" in economic life. Furthermore, multi -level social life needs provide a broad space for the development of the health product industry. In addition to the middle -aged people who have gradually joined the consumption of health care products under the dual pressure of family and career, "one old and one young" (elderly person, adolescent) is the main force of health care products consumption. With the development of aging, the demand for health care products for "silver -haired people" has greatly increased the consumption of ginseng nourishing health products. The expectations of modern families for the growth of only children have enabled parents to invest in nutritional health products. This provides broad market space for health products such as nourishing strong body type, puzzle, nutritional equilibrium, and food therapy type. Especially under the guidance of the new fashion trend of "giving gifts and health", health care products have become one of the important choices of gift gifts on holidays. The sales of health products during the Mid -Autumn Festival, National Day, New Year's Day, and Spring Festival account for 65% of the annual sales volume. The above is the peak season for the production and sales of health products. It is predicted that by 2005, the total sales of health products in my country will exceed 100 billion yuan, indicating that in the new century, the health care product market will continue to expand, and the health care industry will continue to maintain the position of important industries of the national economy.
The main problems facing the development of the health care product industry
Although my country's health care products industry has developed rapidly, many problems have seriously restricted the further healthy development of the health care products industry.
I is that the low -level repeated production phenomenon is serious, which is not conducive to the improvement of competitiveness. According to statistics, there are more than 3,000 health products companies in my country. Among them, large enterprises with a total investment of more than 100 million yuan account for only 1.45%of the total, and medium -sized enterprises with a total investment of 50 million yuan to 100 million yuan account for 38%. 41.39%of small enterprises with more than 100,000 yuan below the yuan; 12.5%of workshop -type enterprises with investment of less than 100,000 yuan. As of June 2000, there were 2453 varieties approved in my country, but only more than 700 can be seen in the market. many.
It is excessive dependence on advertising promotion, which is not conducive to improving quality levels. The advertising fees of some companies have reached more than 30%of sales, and they have fallen into a strange circle of low -investment and high advertising in investment from the beginning. In advertising, there are more exaggerated publicity phenomena, and are accustomed to using "concept speculation" and using it as a magic weapon for health products to "build a market". It is often trapped in the business misunderstanding of "concept -market -concept".
It is the weak product development power, which is not conducive to improving the technology content. At present, many professional health products companies have weak technical strength, less product development investment, and great blindness. They use more ways to buy out or buy products or outsourcing products, making the entire health product industry product low level level very low level. Essence According to statistics, in 2000, only 20%of all health products enterprises have developed and produced new products, and scientific and technological personnel engaged in new product development account for only 7%of health care practitioners. More than 90%of health products sold in the market are first and second -generation products, and less strict scientific arguments have been rarely passed. The same phenomenon of product functions is obvious. Among the 22 health care functions approved by the Ministry of Health, products with enhanced immunity, regulating blood lipids and anti -fatigue functions account for 2/3 of all products.
The is difficult to face the entry of foreign companies, which is not conducive to increasing market share. At present, more than 20 internationally renowned health products multinational companies have set up branches in China through acquisition, mergers, leasing and other forms, and they have entered our market in my country. In 2000, the U.S. Global Health Alliance signed an agreement to develop health products chain marketing in China with the domestic pharmaceutical giant Sanjiu Group; the US DuPont, which ranks among the top 500 in the world, is a TakeCare series of nutrition and health care in the field of life sciences. The products have also begun to enter our country. The well -known internationally renowned brand and the third -generation health food in the United States -Vegel Health Food Nutrition Package was purchased by Chengdu Wuniu Group for 100 million yuan for agency rights. In the field of health products retail, foreign health products have been quietly occupying the Chinese market in the past five years. In 2000, Citi Ginseng sold more than $ 20 million in Shanghai, Shenzhen, Guangzhou and other cities. There are currently nearly 500 health products sold in China and other countries in China. These all show that Chinese health products will face severe challenges.
Fifth is the imperfect industrial regulations, which is not conducive to improving government supervision capabilities. At present, there is no unified administrative port management department in the health care product industry. Health, medicine, industry and commerce and other departments have their own politics. They have not formulated an operable industrial standards and standardized unified testing methods, review procedures and management methods. Some illegal operators have adopted a strategy of playing "wipe balls" to enter the health product market. Some manufacturers who do not have production conditions, under the stimulus of high profits in the industry, put into production or transfer of health care products. An important reason.

Health is an eternal topic. Some people will refuse money. I think no one will refuse health. The Chinese people's current health awareness is very small, especially young people. Think about the environment of our current life, pollution everywhere, hormone, fertilizer, etc. This is something that everyone can't avoid now. These things endanger the health of this modern person. Do you think about so many diseases in the 1950s and 1960s? Bill Gates said: No industry can surpass him now, except for the health industry. The development of health products is inevitable, and the market is large. The current living standards have improved, and they all want to have a high -quality life. But there is no money to suffer, how sad. I think everyone still remembers the ballad group of the ballad group, Wang Jun, 38 years old, died of rectal cancer at the age of 38, worth 38 billion yuan. There is no health and no money, no life, ticket, wife, son, everything is others. There are also many people who desperately earn money when they are young, and do not pay attention to the maintenance of the body. Most of the savings of their lives are earned for the hospital, which is also very sad.
The current health products on the market, health products can be divided into three categories: nutritional products; supplementary products; health products with functional conditioning. The country is now supporting the development of Chinese herbal medicines to carry forward the 5,000 -year health culture of China. Therefore, the products of Chinese herbal medicine are very promising. Many foreign health products enter China. We must believe that only the national enterprises in their country have developed well. Only the ethnic group is the world. Foreign countries regard China as the last large market. China wants to pass on its own national culture to various countries and the world. Therefore, the development of Chinese herbal medicine is very potential. Many Chinese people believe that foreign products are good. The moon abroad is round. The moon in China is not round. As a Chinese, it is to spread the culture of our own nation to the world. This is every Chinese. Responsibilities and obligations. Today is a war that is not peaceful, but now it is a economic battle. The essence of China's Chinese people wants us Chinese to carry forward the light!