2 thoughts on “How to operate on the Internet resource community is valuable?”
Hugh
1. Activity drainage activity drainage is one of the more direct and fast methods of community precise drainage, and it is also a drainage method commonly used by many online education institutions. By organizing a event, from planning to publicity and implementation, every step needs to be implemented. Online education institutions generally attract user posters to scan the code through free or low -cost public courses, lectures, courses discounts and other forms. 2. In the era of drainage informationization of original platforms, everyone is using more information about the fragmented time. Therefore, more and more information platform apps have entered our mobile phone page. Each platform has its own strong distribution capabilities, and we can make full use of these platforms. For example, the public account, Baijia, headlines, big fish, Sohu, and other self -media original platforms have released high -quality original content to attract accurate fans. Moreover, you can get SEO weights on the corresponding platform. According to the recommendation algorithm of each platform, it is more conducive to the original but not the fan base of the account. 3, using KOL drainage now many knowledge -paying communities will make big coffee knowledge sharing. This is a common KOL drainage method. Some big coffee itself has influence and has some fans. In addition, big coffee's own identity and sharing content can easily gather fans. The identity added a layer of trust endorsement, which is the so -called celebrity effect. Many institutions invite celebrities to endorse products, which is also similar. 4. Many institutions of community replacement and drainage will conduct similar powder changes, that is, cooperate with a community with similar user groups, and we rationally recommend product recommendations in the partner's community. For example, tutoring agencies outside the language can cooperate with music and art training institutions to conduct powder diversion. However, we should pay attention to seeing the needs of users in the group to guide when we have our product demand, and we must not advertise as soon as they enter the group. In addition, we must also maintain the daily relationship of the cooperative community, not cause trouble for them, and facilitate the next deeper cooperation. 5, short video drainage, short videos are getting hotter, WeChat also launched a video number this year. We can regularly upload some content related to our industry in our account, and use the trend of short videos to bring a wave of fans to our community.
First of all, maintain the "temperature" of the community. Now many brands are doing communities. How to grasp the customer's mind and enhance customer stickiness when group chat exemption? This problem is to fall into the "sense of belonging" and "labeling". If a group is a member of the action trajectory and many common topics, the activity of that group is not a problem. Establishing a community can first plan the label of the community. Before the customer enters the group, do a good job of investigating. For example, doing makeup communities can be classified according to schools in a region. The distance is pulled in, there are more topics, you can share the new popular makeup and product experience together. The next time you buy a group purchase price, it is more favorable, and it saves the cost of express delivery. There are no reasons for customers in the group, and the community can continue to be active; It is the operation of the circle of friends in the group. This perfect diary is done very well. Essence Publish popular science knowledge, it is easy to pull into the distance from the group members. Update 2-3 circle of friends every day, and it will not be disturbed by the screen. It makes everyone feel that the owner is "my friend". This is also a reflection of temperature. It is more likely to affect the customer's mind than hard wideness. It is also the general trend that the brand and products are "daily" and "easy"; I Do not let customers feel a feeling of "changing a place to look at advertisements". For example, when buying clothes, the model map sent by the seller is just a reference, but if someone in the group buy the style you want to buy and send out a good buyer show, this grass can grow in your heart. Community operations can set up a buyer show reward system to release the experience and experience after purchasing, and use coupons or other forms of rewards to promote more customers to share.
1. Activity drainage activity drainage is one of the more direct and fast methods of community precise drainage, and it is also a drainage method commonly used by many online education institutions. By organizing a event, from planning to publicity and implementation, every step needs to be implemented. Online education institutions generally attract user posters to scan the code through free or low -cost public courses, lectures, courses discounts and other forms.
2. In the era of drainage informationization of original platforms, everyone is using more information about the fragmented time. Therefore, more and more information platform apps have entered our mobile phone page. Each platform has its own strong distribution capabilities, and we can make full use of these platforms. For example, the public account, Baijia, headlines, big fish, Sohu, and other self -media original platforms have released high -quality original content to attract accurate fans. Moreover, you can get SEO weights on the corresponding platform. According to the recommendation algorithm of each platform, it is more conducive to the original but not the fan base of the account.
3, using KOL drainage now many knowledge -paying communities will make big coffee knowledge sharing. This is a common KOL drainage method. Some big coffee itself has influence and has some fans. In addition, big coffee's own identity and sharing content can easily gather fans. The identity added a layer of trust endorsement, which is the so -called celebrity effect. Many institutions invite celebrities to endorse products, which is also similar.
4. Many institutions of community replacement and drainage will conduct similar powder changes, that is, cooperate with a community with similar user groups, and we rationally recommend product recommendations in the partner's community. For example, tutoring agencies outside the language can cooperate with music and art training institutions to conduct powder diversion. However, we should pay attention to seeing the needs of users in the group to guide when we have our product demand, and we must not advertise as soon as they enter the group. In addition, we must also maintain the daily relationship of the cooperative community, not cause trouble for them, and facilitate the next deeper cooperation.
5, short video drainage, short videos are getting hotter, WeChat also launched a video number this year. We can regularly upload some content related to our industry in our account, and use the trend of short videos to bring a wave of fans to our community.
First of all, maintain the "temperature" of the community. Now many brands are doing communities. How to grasp the customer's mind and enhance customer stickiness when group chat exemption? This problem is to fall into the "sense of belonging" and "labeling". If a group is a member of the action trajectory and many common topics, the activity of that group is not a problem. Establishing a community can first plan the label of the community. Before the customer enters the group, do a good job of investigating. For example, doing makeup communities can be classified according to schools in a region. The distance is pulled in, there are more topics, you can share the new popular makeup and product experience together. The next time you buy a group purchase price, it is more favorable, and it saves the cost of express delivery. There are no reasons for customers in the group, and the community can continue to be active;
It is the operation of the circle of friends in the group. This perfect diary is done very well. Essence Publish popular science knowledge, it is easy to pull into the distance from the group members. Update 2-3 circle of friends every day, and it will not be disturbed by the screen. It makes everyone feel that the owner is "my friend". This is also a reflection of temperature. It is more likely to affect the customer's mind than hard wideness. It is also the general trend that the brand and products are "daily" and "easy";
I Do not let customers feel a feeling of "changing a place to look at advertisements". For example, when buying clothes, the model map sent by the seller is just a reference, but if someone in the group buy the style you want to buy and send out a good buyer show, this grass can grow in your heart. Community operations can set up a buyer show reward system to release the experience and experience after purchasing, and use coupons or other forms of rewards to promote more customers to share.