How to position the market of home appliances products

Market positioning
The market positioning position refers to the status of the market in the market in the market and the attributes of some attributes in the market. The distinctive personality or image and passed to the target customers are the strong competitive position in the market segment.
It simply, the home appliance industry is now very developed and saturated. If you want to do home appliances, you have to do differently. Now the entire home appliance industry has continuously made breakthroughs in innovative design, energy conservation, environmental protection, and functions. If you enter this industry newly entered this industry, then you must have an advantage over your competitors, and then give Position yourself.
It before you do the market position, you must analyze clearly. 1. The market position of your competitors, for example, if you are the company as a company, then you should have core technologies, enough innovation, and you must be innovative, and The price should not be too high. 2. Study the importance of customers' various attributes of your products. What kind of consumer group do you want to use as your target consumer group? College Students? office? factory? hotel? Or children's appliances? wait. You need to make a market segment, and then you are determining which market is the main attack.
The market positioning has the following ways:
1. Avoiding strong positioning is to avoid the market positioning of strong competitors, suitable for small enterprises.
2. Catalog is to "do dry" with your competitors "Fighting"
3. Re -positioning is a secondary positioning of those products with less sales and poor market response. It is as if Wanbao Road was positioned as a female smoke at the beginning, but later re -positioned male smoke.
If market status: 1 identify potential competition advantages, 2 company core competitive advantages positioning, 3 formulation to play a core competitive advantage.
1 Identifying potential competition advantages:
In look at the advantages of your company itself. Is it more competitive than you "product differentiation advantages"? To achieve this goal, we must first conduct a market research: to see if your product meets your target customers and how much satisfaction is. Second, study the business operations of competitors (such as sales, profit margins, market share, etc.), core marketing capabilities (product quality and service quality), financial capacity (capital turnover capacity, profitability, etc. To.

2 Enterprise core competition advantage positioning:
recognizes that you have the aspects of product development, service quality, sales channels, brand awareness, etc. The advantages. Compare all the marketing activities of your company with competitors. This means that marketing is very heavy
wants to do more than the other party, then you may defeat your opponent.

3 to make use of the core competition advantage strategy:
Is when you find your own advantages, you must formulate a long -term development strategy, especially marketing strategy, r
how do you promote your own product: TV advertisement? Magazine Advertising? Online Advertising? Intersection How to pave the goods (sales channels)
D direct selling? wholesale? acting? online sale? Intersection wait.

The following market positioning strategy:
1. Product differentiation strategy: This word is easy to understand, in a popular words: "Toyota's installation, Honda's appearance, Nissan’s Nissan’s Price, Mitsubishi's engine. "This sentence explains the market positioning strategy well.
2. Service Differentiated Strategy: Provide your target market with different quality services than your opponent
3. Personalized strategy: Serve your company, your market, and your consumption with the high -quality personnel By.
The image differentiation strategy: the core technology is the same, but the packaging and appearance are different.

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