2 thoughts on “I am doing medical beauty channels, but the market is fiercely competitive now. Is there a good marketing strategy and marketing plan.”
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The application plan and marketing solution of the medical beauty industry as a case. Talk about the number resources, SMS content, and sending methods of marketing groups to send marketing groups:
. Customer number collection
The principle of SMS group marketing: Get the patient's mobile phone number in the database as much as possible with the patient's active acceptance, permission or default, and do not advocate the use of the number segment resource SMS group. How to obtain number resources normally:
1) The mobile phone number provided by the patient when registering (as much as possible whether the patient is willing to accept SMS);
2) The mobile phone number used during the consultation process;
3) The mobile phone number collected by community activities;
4) The mobile phone number collected by the health lecture;
5) Other ways to obtain through normal channels.
. Edit Course with attractive information
The content of SMS group sending is an important part of the marketing effect. You cannot send red medical advertisements to patients. Example the commonly used SMS group issuance content:
1) Mr. (Miss), please pay attention to taking the medicine on time. If you find discomfort, please come to the hospital in time to consult your attending doctor — XX Hospital
2) Mr. (Miss) XX (Miss) What is your disease now? Our hospital specially hired a certain disease expert. You can take the free measurement of blood pressure and health consultation -XX Hospital
The marketing of SMS groups The focus on the content editing link of the SMS group. On the one hand, the conversion rate is increased. On the one hand, the patient is not satisfied with sending information sent by SMS groups. It must immediately delete its number from the database.
The enterprise merchants do SMS marketing marketing. It is not a good effect that can make marketing overnight, and it is expensive to persist, and the cost of SMS group marketing is very low. It is the most ideal marketing method for corporate merchants. In addition, to choose a regular SMS platform, Henan Jianxin Communication Engineering Co., Ltd. will provide service technology solutions, perfect service systems, and many high -quality channel resources after years of sustainable and stable market expansion. Henan Jianxin Communication customers are spread all over the country, and strive to provide customers with personalized services and more accurate and complete industry applications and solutions.
Now this industry is very competitive. If you want to do a good job of marketing, the key is to find your own positioning and targeted marketing. Different people have different marketing strategies. The key is to find places that often appear.