I plan to open a fresh group buying group in the community to help get a name

Look at the eight characters of the birthday, and look at the constellation? Give the whole name for the community?

In first look at the practice and interpretation of the college.

The method of playing

xx jewelry customer group:

"Dear honorable customers, thank you for buying our jewelry, we solemnly invite you to invite you Entering our customer group "

The article" Fear Marketing: How to scare consumers scarcated scarcely "before, but this is not the same?

The name brings at least two layers of psychological hints. The mental model should be like this:

"I am your customer, or may be your customer in the future The relationship between you and me is "

" The theme of the community is limited to XX jewelry from the beginning of the community, around the product, not the connection relationship around the community "
n n
, as a so -called distinguished customer, the only feeling is:

"Sheep! Tiger! Tiger!"
n similar, "XX product user exchange "Group test user group",

Is your product has a half dime with me, and ask everyone to have a bottom line without a bottom line?

In another example:

East China Marketing Elite Exchange Group

, "Marketing Elite", do n’t you want to be self -decent?

just, is it too common? What to communicate? Why communicate? What is the purpose of communication?

The back to the original point of the community to look at this problem.

The fact is that the group of East China marketing elites already exists, but now I just used the WeChat group to move to the online.

The biggest difference between the community and a group is that the community has very specific goals.

When a group of people gather together, whether it is online or offline, it will definitely not just indicate the so -called communication,

, but changes, improvement, and what to get, the society, the community Group organizers must give users a positive energy entrance,

Themo thinks that this is beneficial, and there is a clear benefit.

What is the goal of marketing elite communication? Did you become a "marketing Daba" in two years?

The more other examples:

If the product is a running app, then you can at least "6 months, run the full marathon together"

If it is a fitness enthusiast group, then it is not the "fitness enthusiast communication group", but "6 months, practice the vest line" group

A H5 interest community, then it is not the "new media enthusiast communication group", but "6 months, together to become the H5 expert" group

Then it is not the "square dance lovers exchange group" but the "XX community year -end square dance contest to win the championship" group

In review, a "full" community goal must be at least satisfied

The clear goals, whether it is 6 months or at the end of the year (almost written in the end ...)

Seeing this group name, I made me enthusiastically boil the fighting spirit

Speaking of this, the problem came, 6 months, my vest line has been practiced, what about this community?

The goals of the community need to redefine the goal of the community.

members of the community also need to refresh. You are willing, everyone is unwilling.

The essence of "community" is: gather a group of people and do one thing together.

So when building the community, do n’t forget the original intention, do n’t forget to gather people “why”.

Help to get a name

quick, get in the bowl. Essence Essence Essence Essence Essence Essence Essence Essence Essence Essence Essence Intersection Essence Essence Buy and buy fruits and vegetables? Essence Essence Intersection Intersection Essence Essence Essence Essence Essence Still say that group buying fresh groups. Essence Essence Essence Community group buying a family. Intersection Intersection