Investigation and analysis of the current situation of automobile maintenance industry

Julio

December 30, 2022 at 6:02 am

During the "15th Five -Year Plan" period, automobile maintenance companies developed rapidly. As of the end of 2004, there were 6285 car maintenance industry households in Beijing, an increase of 30.3%over 4824 households at the end of the "Ninth Five -Year Plan". 5.7 households/ square kilometers, each satellite town and townships have automobile maintenance enterprises to provide car repair services, and the automobile maintenance service network is basically formed.

In the end of the "Fifth Five -Year Plan" period, the car rental industry leased vehicle will reach 20,100, the rental enterprises will reach 130, and the operating outlets will reach 248.

As the period of joining the WTO is about to end, my country's service field will face all of them to the public. Various overseas service institutions, especially car maintenance industry, will be driven directly. China Automobile Repair Industry It is facing a new squeeze.

In fact, some auto repair Hubei has first pulled out the horse in China. Bosch, the world's largest automotive parts supplier, has officially unveiled in Guangzhou in October the previous year in China in China. At the beginning of last year, the establishment of 20 maintenance chain stations in Guangdong will also end. And the chief representative of Bosch China did not take it for granted about this rapid growth. According to Bosch's expansion plan in China, 1,000 authorized franchise car repair stores will be created in China in the next 7 years, thereby architectural China's largest professional auto repair network. Another automotive manufacturing "Big Mac" Mercedes -Benz has 38 maintenance service centers in Mainland China. By the end of last year, the number of professional service centers is expected to turn over again.

The relevant information shows that in today's European and American developed countries and regions, brand auto repair shops have become the main force of automobile maintenance. The above -mentioned Bosch Corporation has more than 10,000 brand chain stores in 137 countries and regions around the world, and its global independent automobile maintenance service network is not dared to compete.

Faced with this extremely severe situation, the current status of China's auto business is very worrying. According to the latest statistics released by authoritative agencies, as of 2003, China has millions of auto repair plants and auto repair stations, and there are tens of millions of auto repair points below the scale. The large number can be the world's number one, but it talks about the ability to compete with foreign brands. Industry experts frankly said that it is not to mention the loyalty of those internationally renowned companies, and its strength is enough to get domestic automobile maintenance manufacturers.

It is puzzling. At present, some of our large companies, including the famous automobile manufacturing companies, are enthusiastic about vigorously promoting the operation mode of service to build a 4S store. Industry expert analysis pointed out that this 4S specialty store has an investment of tens of millions of yuan, and can only repair a model of a designated brand, which leads to defects such as high maintenance costs and limited market capacity, and extend the investment recycling period. On the other hand, the fast -restoration store with chain is just to make up for the shortcomings of the 4S shop, and the broad market prospects are unquestionable.

The objective speaking, chain operation is no stranger to the Chinese. The flexion has come to more than ten years of history. At that time, KFC and McDonald's entered China and integrated into our lives. With the chain operation model, all three generations of Chinese people were concentrated in their "guise". The grandson led Grandpa into McDonald's for the milkshake. The parents took their daughter to sit on the hard seat of Kende Chicken. The classmates and classmates played with each other and bite the stuffed pizza. This situation is still vivid.

"Quick and convenient service is an important feature of chain operations. A traceless standard is the technical demand of chain operation. The establishment of franchise is the core of the operation of the chain operation. Management foundation. These elements set have cast the best business model in the field of modern circulation. "Pei Liang, Secretary -General of the China Chain Management Association.

It is reported that since last year, China's chain industry has developed a lot. Among them, home appliances, washing dyeing, home improvement, education, etc. have performed extraordinary performance; and industries such as automobile rental, clothing and clothing, and other industries have a large trend, forming a large marketing climate atmosphere. As for the automotive repair industry, there is almost no major change in the number of.

The auto repair enterprise in the Mainland has appeared in the Mainland, but its development is not very optimistic. The reason is very simple. These fast -repairing stores, maintenance stations or maintenance centers under these auto repair companies are still swimming in soldiers. They do not have statistical service processes, and they do not have a uniform charging standard, and even the brand logos that are not even used in their work clothes.

The data provided by a well -known domestic survey company shows that currently there are serious problems in operating violations of Chinese automobile repair plants. This company conducted a special survey of a hundred automotive repair plants in Beijing, Shanghai and Guangzhou. The result was: 72%of the good -quality products; 58%of extended repair working hours; raising the charging standards for raising the charging standards It accounts for 64%.

In the face of this situation, Kang Wenzhong, president of the China Automobile Maintenance Industry Association, shouted loudly: Come and rectify our auto repair chain! Otherwise, we did not wait for the foreign brand to fight, and we were dead ourselves.

If the maintenance chain industry in China, if you want to catch up, you must fundamentally solve many disadvantages of your own body, truly understand the core concept of chain operations, and in accordance with market regulations and rules, break regional and industry blockade, and to break the blockade of regional and industry. Adopting the capital operation model of mergers and acquisitions and reorganizations, the Chinese auto repair chain industry is strong.

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(2003.10.28 ) Today's car repair and sell cars may "sell customers" tomorrow
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Gold cup extended body advertising creativity:

Beijing reports, "There are many seeing body advertisements now, but four years ago, this was a quilt. The idea of forced out, Zheng Weiguo, the boss of the Beijing Golden Cup Automobile Repair Plant and the Beijing Golden Cup Automobile Club, said proudly that we just wanted to make customers easily find us, and later evolved to the club. But now, more and more customers who want to join the ranks of advertising cars are our valuable resources. Integrating this kind of resources has enabled our future business space to be widened.

Forced out of the creativity

—— ———— also do advertisements without money
n without pressure or too much pressure can be creative, but now Business creativity is often forced. The Golden Cup repair shop was originally a businessman, and wanted to make people know that they had no money to do publicity, so they found the entry point from their own existing resources.

5 years ago, Mr. Zheng, the new factory director, faced a car repair plant on the verge of closure. He said that the idea of setting up the Golden Cup Automobile Club was to stabilize and expand the business of the car repair plant through the relationship between members. The club's positioning was the marketing department of the repair shop. The funds are very tight. "The 2,000 yuan deposit of my daughter -in -law's hospitalization and having a child was borrowed, and the salary of the factory was not paid for two months."

The approach is to fight back water. From the drafting of the club charter, the sketch design of the membership, the logo of the logo, to the selection of the materials that do not have gels, and find the lowest price production unit. At that time, the body advertisement of the Golden Cup was a logo and hotline service phone, which was attached to the windshield at the rear of the car. It developed to body advertisements in 2000.

The body of the gold cup van has two obvious characteristics suitable for advertising. One is that there are four facades on the front and back left, left and right, which is relatively large. White, with the red logo and fonts of the Golden Cup Club, are very distinctive, beautiful, and eye -catching.

Themored by the logo, while providing convenience, it does not prevent the driver from driving and the aesthetics of the vehicle.

The method of making body advertising on the gold cup van. "Existing customers can find us anytime, anywhere, and potential customers are gradually affected by advertising."

In 1999, 60 member cars with body advertising; in 2000, reached 150; 2001 in 2001; 2001; 2001 , 300 vehicles; currently, control at 360 vehicles.

The comments: At the beginning, the innovative significance of the Golden Cup Automobile Club used the body to advertise to expand the popularity of the market should be based on its limited cost. Then, the Gold Cup realized that this approach could meet the sense of belonging of customers.

This Chinese nationals facing the open and developed information civilization in the West. In the face of the brand, there is indeed a certain missing. At present, most of the brand products with cognitive value and a certain cultural significance are western products that come from. Consumers have the inner subordinate psychology, hoping to be connected with modern, advanced, leading, and high -end products that are over -mature, which is an inevitable phenomenon in this process.

Since the carrier can be beneficial to the carrier, then the provider provider does not need to pay the additional cost to obtain the space provided by the display logo. Because of this, the Golden Cup Automobile Club took advantage of this opportunity and used people's psychology to get an opportunity to propagate. This is an innovation, and it is also the result of the logical reasoning of advertising extension. Like the world's furniture garden commissioned more than 20 migrant workers to wear Minghuang clothes marked by the shopping mall, it is a truth. However, the Gold Cup uses this method on the car, and it has a certain relationship with the business of the Golden Cup.

Creative routine

——— Integrate resources

Pymaticing to straighten his repair business, Zheng Weiguo found that after having so many members The tens of thousands of gold cup cars in Beijing have also become developable resources. Integrating this kind of resources to find a lot of growth points in the future.

The Gold Cup Club is doing the company's own advertisement, which provides customers with free access to service. For example, one service is about one year's maintenance fee, about 2,000 yuan. In one item alone, the Golden Cup Auto Repair Factory will "post" more than 700,000 yuan in maintenance costs for more than 300 Golden Cup Automobile Club "business cards".

, this money is obviously not in vain. In addition to bringing benefits to its traditional business, Zheng also hopes to use the impact of the "appearance saying" of its own club advertisement to attract third -party customers to advertise advertisements. Essence

The plan to advertise for third -party customers. The "First Beijing -Beidaihe oil -saving contest" held at the 2001 Golden Cup Automobile Club began to try. The participating vehicles are named for third -party customers, such as "Golden Line King" and "Fan Wang Battery". Dozens of clear golden cup vans marching northward, not only attracted the attention of passers -by, but also many pictures and pictures in many domestic media, which not only promoted the Gold Cup Club, but also publicized advertising customers.

Although the advertising method is not fresh, in just a few days, the Golden Cup Automobile Club obviously tasted the sweetness and extended the tentacles to a larger platform.

The data shows that in Beijing, the social ownership of Gold Cup Motors is 40,000. According to the statistics of the Golden Cup Automobile Club, there are currently 20,000 membership units of the Golden Cup, of which about 5,000 Gold Cup cars that can develop body advertisements can be developed. Even if the body advertising of 5,000 vehicles flows in the capital, whether it is the audience of the advertisement or the market return of the advertising is obviously not a decimal.

The comments: The relationship between advertising and advertisers is actually one of the issues that many companies must think about advertising. The Golden Cup does a business that is closely related to the car. Therefore, displaying related businesses on the body is logical, and it is also easy for the audience to pick up

. Moreover, the owner with this logo will also be proud of this logo. Advertising for furniture in the car is definitely not as good as publishing advertisements related to cars. This is the role of advertising and advertising carriers.

In the development of this idea, like Mr. Zheng of the Golden Cup, developing third -party advertising customers, that is, use the location of the body that consent to the body to publish the advertisements of other products and get the return of advertising. In fact, the return is just an exchange that the Golden Cup uses itself to repair the car for free to repair the car. As a result of this development, the Golden Cup Automobile Repair Factory will inevitably develop into an advertising company, which can expand its business, develop cars other than Golden Cup, and develop other larger space for sale. According to the logical reasoning of innovation, Mr. Zheng should use free car repair to obtain as many car owners to consent to the body, and then contact a large number of car -related product companies to sell these spaces to them and get advertising returns. The exchanging low -cost car repair is that a large amount of mobile advertising space is indeed innovative.

I said that the innovation is an alienation of the core advantage. It is to change the core advantage to the body space of the maximum monopolized private vehicle, and then use the car repair business to compensate the car owners, and each obtains their own interests.

Creative questioning

—— Should I speculate?

"Do you think more than 300 golden cup cars run around our company's logo every day in the southeast and northwest street of Beijing. The most important thing is that everyone thinks that these cars are all our service cars. In fact, the intangible assets of our companies have increased by more than 30 million yuan in everyone's eyes. "

The Zheng Weiguo believes that the special feature of the Golden Cup car body advertisement is that because this car itself has the characteristics of commercial vehicles, it will make the advertising audience an illusion. Essence For example, if a company has made 100 body ads, it will make people think that these 100 vehicles are service cars of their enterprises. R n
The comments: It is really not complimented that the calculation of intangible assets is not so simple. The calculation of intangible assets depends on the accumulation of profits brought by loyal consumers' cyclical habits to enterprises.

The people saw the body advertisement, so joining the club just met their needs, and solved the problem of information transmission. You know, at present, Chinese companies have a common common problem, that is, the channels for passing corporate service information to target consumers are not allowed, and the benefits of the return of advertising input are too low, and the communication method of the Golden Cup and the business of the enterprise business The correlation is high, so there is the current effect.

But the misunderstanding of the audience cannot be used. Not only that, it is best to give accurate guidance on the misunderstanding of the audience. The more humblely you say that the strength of the company is misunderstanding, the audience will respect the enterprise more.

It in the field of marketing, many companies specifically named the company's products. When naming, try to avoid the audience from having early impression and misunderstanding. Lenovo encountered a problem brought by his product name in the process of internationalization, so he did not hesitate to change the product name, and it was a vocabulary without any practical significance. Based on the establishment of an image created by the enterprise.

The company that uses the misunderstanding of the audience is difficult to develop for a long time, and companies that eliminate the misunderstanding of the audience as soon as possible are easy to achieve a century of prosperity. This is the meaning of respecting consumers. Moreover, the use of audience misunderstandings is not a marketing point that is attractive to third -party advertising customers, at least for mature advertisers.
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4s store international chain brand who will dominate the maintenance market
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The general manager of the one -stop service center of Weida Automobile One -stop Service Center of Guangzhou Chengda Company, and Vice President of the Guangzhou Industry and Commerce Automobile Products Industry Chamber of Commerce

Guangzhou Direct Store Manager

General manager of Wang Yuanzhen Guangzhou Honda Motor Tianhe Special Sales Service Store (Guangzhou Honda launched the first 4S shop in China)

Introduction n Introduction

The automotive maintenance and maintenance market in Guangzhou is getting bigger and bigger. In addition to providing professional maintenance and maintenance of 4S stores, the rapid service network of local enterprises and international chain brands is also emerging, and the three parties are competing fiercely in fast repair, maintenance, and maintenance of cars.

What do you think of these diverse after -sales service forms? What is their survival state? What is the direction of development? What does the international chain brand enter the after -sales service industry? Three experts answered these questions.

The local service enterprise combines its own advantages with foreign brands. Gradually progress, but there are still some gaps than international brands. At present, Guangzhou's foreign car service chain has not yet formed a climate, and the local service brand still has a lot of room for development. Local auto repair service providers have been exploring the path of combining the advantages of local enterprises with the advantages of foreign brands. International chain brands have a way to adapt to China's soil and water.

Cai Fanghua:

If international brands have no absolute influence. Guangzhou people seem to be more thrifty. big. In the United States, the AC German chain is engaged in simple repair business, but we also do a cosmetic decoration business. At present, 80%of the turnover comes from the Ministry of Cosmetic Ministry, and AC German is also localized.

Wang Yuanzhen:

The entry of international chains has brought great pressure on the aftermarket, but it is also a good thing. On the one hand, they can force the standardized operation of the after -sales service industry in the automotive car, and also forced the industry to improve the awareness of service competition. On the other hand, directly getting the mature management experience and technology abroad will make the service level higher and higher.

three forms of each form. The 4 S shop opens the fast -repair workshop is a development path. The diversified operation of local service enterprises caters to demand

R n is also risky for maintenance and maintenance points for cars. 4 The service of the S -shop is aimed at the brand model. The parts are pure and the maintenance technology is special. It can be said that there is no risk. However, consumers also have different levels and consumption habits. Some owners only recognize 4S shops, but some owners think that there are fewer outlets in 4S shops, the location of the location is remote, the maintenance procedures are troublesome, and the waiting time is rarely come to the door.

of course, the 4S shop has seen its own weaknesses, and has been looking for a suitable way to strengthen service competitiveness.

The Guangben 4S store is dedicated to the fast -repairing space for maintenance work. Our store also has specially opened the fast -repair workshop, which improves efficiency and brings a lot of retorters. I think the fast -restoration workshop established by the 4S shop is equivalent to the hospital's specialist emergency room, which can provide the most professional treatment and care, and it can also deal with the problems very quickly and effectively.

Huang Zhaobo:

The local service enterprise generally has a moderate investment scale, and there are many chain shops. It goes deep into the streets and alleys and living communities. The survival method of one -stop service is typical. The 4S store lacks car wash, tire replacement, decoration, decoration, and even car department stores, which are remedied by these stores. In addition to large maintenance projects, comprehensive services can be obtained in these stores. The quality of service is also guaranteed. The introduction of maintenance and decoration products is generally international brands, and business operations have a uniform standardized process. This type of enterprise has a diversified operation, the market has strong adaptability, the service specifications are high, and the large -scale stalls on the street cannot be compared with it. The price is moderate. Customers compare this way of business. The focus.

Cai Fanghua:

AC Germany occupies a certain brand advantage. The US AC German company is known as the "auto repair McDonald's", which is mainly engaged in maintenance and miniaturization maintenance. Serve. At present, there are fewer outlets in Guangzhou, but the chain scale will gradually expand in the future. The area of general fast repair stores is only a few hundred square meters, five or six stations, and the investment is small. The location is also on the streets and alleys. This is suitable for consumer consumer demand for car consumers.

The automotive maintenance and maintenance market will get bigger and bigger

Huang Zhaobo:

As the amount of car preservation continues to rise, vehicle maintenance and maintenance of maintenance and maintenance The market is also getting bigger and bigger. From the perspective of Guangzhou's car consumption, the cost of automotive sales has increased year by year. The maintenance, maintenance and beauty consumption of a mid -to -high -end car can reach 10,000 yuan a year. The large and small car repair stations of Guangzhou Industry and Commerce at more than 3,000 are estimated, which looks saturated, but as the ownership of the car continues to increase, there is a lot of room for development.

Wang Yuanzhen:

The consumption habits of Chinese people are not disposable. Scientific cars need to do a certain mileage and need to do a certain mileage. It is increasingly rooted in people's hearts and requires a complete after -sales system to follow up. At present, the number of Guangben models has reached 200,000 vehicles. From this point of view, the market for after -sales service is very large.

Cai Fanghua:

The maintenance of the 4S shop is the most professional, but due to the high investment cost and only the model of the designated brand, it is destined to be limited. The number of service outlets of the first and second types of repair enterprises in Guangzhou is increasing, and it is impossible for it to make a stars due to high cost and other factors. The fast -restoration stores and beauty shops on the streets and alleys are small, flexible in operation, and low maintenance costs. These types of companies have their own advantages and disadvantages to support the entire industry together.

The reporter's observation

Themore to the service market in 2003 is terrible. A C Germany has gradually improved the network system. Bosch announced that it will open 300 stores in Guangdong. The world -renowned automobile service company shakes the flag and shouted that it will enter the Chinese market. However, before October 2004, policy restrictions can only enter the Chinese market in the form of cooperation and franchise. At present, it is only a preheating stage. The real threat has not yet come. Many multinational automotive maintenance service providers have infiltrated the domestic market in the form of the expansion of the auto repair chain store. Guangzhou local auto repair service companies are unwilling to show weakness. One chain store, another powerful company Shinkansen company has pioneered overseas markets and conducted transnational chain operations. The well -known local companies are the agents of some well -known international products. They take this cooperation as a learning path, and ultimately make their own companies strengthen and greater. Interestingly, these companies have stated that they will not be associated with multinational chain enterprises. In addition to multi -headed agents, they can also consider marrying clothes for people. This choice may be correct, and Chinese companies that cooperate with international chain brands are gradually feeling the crisis that may be abandoned. 4 The S shop is also actively changing. In the words of an industry insider, in fact, in this industry, no one party is in the absolute advantage. No one is in an absolute disadvantage. The effect of the international brand in Guangzhou is not very obvious. Everyone They all have their own customer base. The pragmatic Guangzhou people are not superstitious brands and 4 S shops. They are seeing a real service attitude and service technology. Several interview targets said that they did not actually know much about the situation in the same industry. Although they also felt the pressure of competition, they felt more about each customer's recognition of them. Stores or international chain brands. Only by serving and innocent service can we win customers satisfied, and it is a successful company that is recognized by customers.
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The car must be "three packs"
---------------------- -----------------------rnrn　　据悉，《家用汽车修理更换退货责任规定》具体实施细则正在讨论中，消费The "three packages" regulations that the private car are looking forward to are expected to be introduced within the year. The "Regulations" will clarify the repair scope of household cars, not only ordinary passenger cars, live -top passenger cars, advanced passenger cars, small passenger cars, convertibles, warehouse back passenger cars, but also a station wagon and multi -purpose Car, off -road passenger cars and parts. In order to protect the legitimate rights and interests of consumers, the "Regulations" also further clarified the responsibility for repair, replacement, and return of producers, sellers and repairrs.

In fact, in China, many automobile manufacturers have formulated their own "three packages" methods, but the focus of its "three packages" is concentrated in repair. content. In the past long period, whenever the quality or service disputes between automotive product products occur, they often end with losses. Therefore, a car family must learn to use legal weapons to safeguard their legitimate rights and interests, and further establish and improve the "three packages" regulations for household cars to be noticeable. However, because there is no car in the current "three packages" stipulated in the current domestic products, car buyers often have no complaints about the quality of the car. Especially when the car encounters serious quality problems, the car manufacturer will not have the "three packs of three packages. "The regulations were pushed. In this regard, industry insiders have pointed out that although domestic automobile products do not have "three packages" regulations, from the perspective of protecting consumer rights and interests, as long as it is commodity, consumer goods, including cars, manufacturers and merchants should follow the "Consumer Rights Protection Law "," Product Quality Law "and" Contract Law "on the laws and regulations on" three packages ", and fulfill their legal obligations. Due to the lack of clear and specific provisions of the current regulations and regulations, the legal protection of the rights of car buyers is relatively lagging, which also means that to a certain extent, the manufacturer creates unqualified cars.

, but no matter what, the domestic automotive "three packages" regulations are introduced as soon as possible, further promoting the quality and safety of car manufacturers to pay attention to the quality and safety performance of the product, improve the technical content of domestic cars, and finally allow consumers to get the most affordable. Safety protection is a top priority.

The "three packages" of the car will be introduced, but because the procedures for formulating the regulations must be carried out, it still takes some time to meet consumers. During this time, how should consumers protect themselves to protect themselves The legitimate rights and interests are not violated? How to protect their rights and interests

The consumer should pay attention to protecting their rights and interests to the greatest extent before consumer consumption, during the sales, and after -sales. "There are counting in your heart, doing your best", and you must do it for the models, prices, and advantages and disadvantages you want to buy, and consider the use of car purchase, parking and other problems. Automotive sellers must maximize the right to consumers' knowledge, including the price, quality, performance of the car, and the flaws in the design of this car. Generally speaking, dealers will tell truthfully for prices and performance, but for the disadvantages of the car, dealers are often reluctant to mention it, and they are worried that they can dispel consumers to dispel the idea of car purchase. In fact, if dealers can tell consumers some problems existing in the car, they reflect their sincerity and make consumers reassuring. At present, in order to reduce the price, the configuration has also been reduced accordingly. Consumers should ask what configurations have been reduced by low prices and what configurations are added. When buying a car, you can propose to change the contract consumers when reading the car purchase contract, pay attention to understanding whether the maintenance outlets of the car are sound, and the purchase of models with small outlets should be cautious, because such outlets often have a long queue for minor problems. Nowadays, most car purchase contracts adopt a format contract. Such contracts are formulated by manufacturers and dealers. The interests of consumers may be insufficient. Consumers must be careful and carefully when signing the contract. For some unfair terms, changes can be made. If the manufacturer's commitment is lower than other models, consumers can propose additional conditions. If consumers themselves are not familiar with relevant laws and regulations, they can ask lawyers or industry insiders before signing contracts. Car is a high -consumer product, with high technical standards, and various unexpected quality problems may occur during driving. Therefore, after the contract is signed, pay attention to keeping the agreement. After buying a car, you can learn to avoid the safety of consumers' lives of consumers. Once there is a problem, find a designated manufacturer to repair or other legal repairrs for repair. Do not find some illegal or promoting repair points with low maintenance prices for repair, so as not to launch hidden dangers for safe driving due to the use of counterfeit and inferior accessories or technology. Consumers must drive and maintain vehicles in strict accordance with the initial requirements after getting the car, and cannot change the car at will. However, for maintenance with low technology content, when the repair shops are relatively small or far away, consumers only need to go to the nearest regular repair shop. Dealers have no right to require consumers to go to the designated place for routine maintenance. If the problem is not solved after getting out of the car, you should contact the maintenance plant as soon as possible and make an appointment for the next maintenance time.

This retaining all files and maintenance reservation records is critical. These will help you when complaining about maintenance projects or controversy in the warranty period.

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(2003.6.4 ) The "overall" service will be the next gold mine in the automotive industry
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After a few years of slow growth, the Chinese automobile industry in 2002 finally came out of a big "Yang Line". Each car dealer and component companies laughed at each other. But if you look closely, the means of competition for various manufacturers are only the trick of price war. Faced with increasingly rational consumers, the effectiveness of the weapon of price reduction will become smaller and smaller. How to obtain a continuous and stable source of profit is a problem in front of various companies. Some experts point out that getting profits from services is a solution.

In statistics from European and American countries, in a completely mature automotive market, 50 % to 60 % of profits are generated from services. personnel. The so -called fields of service areas such as maintenance, maintenance, inspection, car loan, car loan, car knowledge training, and rescue are currently not we see. It is a gold mine to be excavated.

The auto manufacturers in China are calculating a book: perfect services must be put into a lot of energy, long construction cycle, and large investment. For an enterprise, it is undoubtedly a burden and increases costs. According to data from the State Statistics Department, China's total profit in the automobile industry in 2002 was 43.1 billion yuan, an increase of 60.94 % year -on -year, and the annual car production and sales increased by 38 % and 37.1 % year -on -year. Among them, the sales and sales of cars have exploded, reaching 1.09 million and 1.126 million, respectively, with a growth rate of 55%and 56%. Corresponding to this, according to the information of GM and Ford Motor Credit Corporation, the profit brought by automotive financial services alone accounts for 36 % of the total profit of these two major groups. The annual output value of the American automotive after -sales service industry is as high as US $ 140 billion, and the profit margin of the automobile maintenance industry reaches 27 %. According to the predictions of relevant departments, the output value of the Chinese maintenance market was only 9 billion yuan until 2005.

Compared with foreign car manufacturers, the service scale of domestic automobile manufacturers is too small, and there are many unsatisfactory services. Last year, there were 3739 complaints from the Consumers Association across the country. According to information released by the Shanghai Consumers Association, in 2002, Shanghai Auto Consumption Complaints broke through 100 for the first time, reaching more than 120, an increase of 130%year -on -year. In addition to the main reason for most consumer complaints, car services are also an area where complaints are rapidly increasing. The service is not timely, the service terms are not completed, or the lack of parts is the largest in the service field at the current service field. The problem. Some domestic car manufacturers understand the services of the minds of car manufacturers are limited to maintenance

2 thoughts on “Investigation and analysis of the current situation of automobile maintenance industry”

Fernando
December 30, 2022 at 6:02 am

With the rapid development of the automotive industry, the automotive market has developed rapidly in recent years, and the number of automobile ownership has risen straight, especially the proportion of private cars has increased rapidly. Essence In 2006, my country's car ownership had reached 36 million vehicles, of which 22 million private car ownership reached 22 million. In particular, the increase in car ownership, especially private cars, has a profound impact on the automotive maintenance industry, and the demand for automobile maintenance has increased significantly. The pace of cars has accelerated, maintenance services have become the focus of social, and maintenance practitioners face new challenges.

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Julio
December 30, 2022 at 6:02 am

During the "15th Five -Year Plan" period, automobile maintenance companies developed rapidly. As of the end of 2004, there were 6285 car maintenance industry households in Beijing, an increase of 30.3%over 4824 households at the end of the "Ninth Five -Year Plan". 5.7 households/ square kilometers, each satellite town and townships have automobile maintenance enterprises to provide car repair services, and the automobile maintenance service network is basically formed.

In the end of the "Fifth Five -Year Plan" period, the car rental industry leased vehicle will reach 20,100, the rental enterprises will reach 130, and the operating outlets will reach 248.

As the period of joining the WTO is about to end, my country's service field will face all of them to the public. Various overseas service institutions, especially car maintenance industry, will be driven directly. China Automobile Repair Industry It is facing a new squeeze.

In fact, some auto repair Hubei has first pulled out the horse in China. Bosch, the world's largest automotive parts supplier, has officially unveiled in Guangzhou in October the previous year in China in China. At the beginning of last year, the establishment of 20 maintenance chain stations in Guangdong will also end. And the chief representative of Bosch China did not take it for granted about this rapid growth. According to Bosch's expansion plan in China, 1,000 authorized franchise car repair stores will be created in China in the next 7 years, thereby architectural China's largest professional auto repair network. Another automotive manufacturing "Big Mac" Mercedes -Benz has 38 maintenance service centers in Mainland China. By the end of last year, the number of professional service centers is expected to turn over again.

The relevant information shows that in today's European and American developed countries and regions, brand auto repair shops have become the main force of automobile maintenance. The above -mentioned Bosch Corporation has more than 10,000 brand chain stores in 137 countries and regions around the world, and its global independent automobile maintenance service network is not dared to compete.

Faced with this extremely severe situation, the current status of China's auto business is very worrying. According to the latest statistics released by authoritative agencies, as of 2003, China has millions of auto repair plants and auto repair stations, and there are tens of millions of auto repair points below the scale. The large number can be the world's number one, but it talks about the ability to compete with foreign brands. Industry experts frankly said that it is not to mention the loyalty of those internationally renowned companies, and its strength is enough to get domestic automobile maintenance manufacturers.

It is puzzling. At present, some of our large companies, including the famous automobile manufacturing companies, are enthusiastic about vigorously promoting the operation mode of service to build a 4S store. Industry expert analysis pointed out that this 4S specialty store has an investment of tens of millions of yuan, and can only repair a model of a designated brand, which leads to defects such as high maintenance costs and limited market capacity, and extend the investment recycling period. On the other hand, the fast -restoration store with chain is just to make up for the shortcomings of the 4S shop, and the broad market prospects are unquestionable.

The objective speaking, chain operation is no stranger to the Chinese. The flexion has come to more than ten years of history. At that time, KFC and McDonald's entered China and integrated into our lives. With the chain operation model, all three generations of Chinese people were concentrated in their "guise". The grandson led Grandpa into McDonald's for the milkshake. The parents took their daughter to sit on the hard seat of Kende Chicken. The classmates and classmates played with each other and bite the stuffed pizza. This situation is still vivid.

"Quick and convenient service is an important feature of chain operations. A traceless standard is the technical demand of chain operation. The establishment of franchise is the core of the operation of the chain operation. Management foundation. These elements set have cast the best business model in the field of modern circulation. "Pei Liang, Secretary -General of the China Chain Management Association.

It is reported that since last year, China's chain industry has developed a lot. Among them, home appliances, washing dyeing, home improvement, education, etc. have performed extraordinary performance; and industries such as automobile rental, clothing and clothing, and other industries have a large trend, forming a large marketing climate atmosphere. As for the automotive repair industry, there is almost no major change in the number of.

The auto repair enterprise in the Mainland has appeared in the Mainland, but its development is not very optimistic. The reason is very simple. These fast -repairing stores, maintenance stations or maintenance centers under these auto repair companies are still swimming in soldiers. They do not have statistical service processes, and they do not have a uniform charging standard, and even the brand logos that are not even used in their work clothes.

The data provided by a well -known domestic survey company shows that currently there are serious problems in operating violations of Chinese automobile repair plants. This company conducted a special survey of a hundred automotive repair plants in Beijing, Shanghai and Guangzhou. The result was: 72%of the good -quality products; 58%of extended repair working hours; raising the charging standards for raising the charging standards It accounts for 64%.

In the face of this situation, Kang Wenzhong, president of the China Automobile Maintenance Industry Association, shouted loudly: Come and rectify our auto repair chain! Otherwise, we did not wait for the foreign brand to fight, and we were dead ourselves.

If the maintenance chain industry in China, if you want to catch up, you must fundamentally solve many disadvantages of your own body, truly understand the core concept of chain operations, and in accordance with market regulations and rules, break regional and industry blockade, and to break the blockade of regional and industry. Adopting the capital operation model of mergers and acquisitions and reorganizations, the Chinese auto repair chain industry is strong.

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(2003.10.28 ) Today's car repair and sell cars may "sell customers" tomorrow
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Gold cup extended body advertising creativity:

Beijing reports, "There are many seeing body advertisements now, but four years ago, this was a quilt. The idea of forced out, Zheng Weiguo, the boss of the Beijing Golden Cup Automobile Repair Plant and the Beijing Golden Cup Automobile Club, said proudly that we just wanted to make customers easily find us, and later evolved to the club. But now, more and more customers who want to join the ranks of advertising cars are our valuable resources. Integrating this kind of resources has enabled our future business space to be widened.

Forced out of the creativity

—— ———— also do advertisements without money
n without pressure or too much pressure can be creative, but now Business creativity is often forced. The Golden Cup repair shop was originally a businessman, and wanted to make people know that they had no money to do publicity, so they found the entry point from their own existing resources.

5 years ago, Mr. Zheng, the new factory director, faced a car repair plant on the verge of closure. He said that the idea of setting up the Golden Cup Automobile Club was to stabilize and expand the business of the car repair plant through the relationship between members. The club's positioning was the marketing department of the repair shop. The funds are very tight. "The 2,000 yuan deposit of my daughter -in -law's hospitalization and having a child was borrowed, and the salary of the factory was not paid for two months."

The approach is to fight back water. From the drafting of the club charter, the sketch design of the membership, the logo of the logo, to the selection of the materials that do not have gels, and find the lowest price production unit. At that time, the body advertisement of the Golden Cup was a logo and hotline service phone, which was attached to the windshield at the rear of the car. It developed to body advertisements in 2000.

The body of the gold cup van has two obvious characteristics suitable for advertising. One is that there are four facades on the front and back left, left and right, which is relatively large. White, with the red logo and fonts of the Golden Cup Club, are very distinctive, beautiful, and eye -catching.

Themored by the logo, while providing convenience, it does not prevent the driver from driving and the aesthetics of the vehicle.

The method of making body advertising on the gold cup van. "Existing customers can find us anytime, anywhere, and potential customers are gradually affected by advertising."

In 1999, 60 member cars with body advertising; in 2000, reached 150; 2001 in 2001; 2001; 2001 , 300 vehicles; currently, control at 360 vehicles.

The comments: At the beginning, the innovative significance of the Golden Cup Automobile Club used the body to advertise to expand the popularity of the market should be based on its limited cost. Then, the Gold Cup realized that this approach could meet the sense of belonging of customers.

This Chinese nationals facing the open and developed information civilization in the West. In the face of the brand, there is indeed a certain missing. At present, most of the brand products with cognitive value and a certain cultural significance are western products that come from. Consumers have the inner subordinate psychology, hoping to be connected with modern, advanced, leading, and high -end products that are over -mature, which is an inevitable phenomenon in this process.

Since the carrier can be beneficial to the carrier, then the provider provider does not need to pay the additional cost to obtain the space provided by the display logo. Because of this, the Golden Cup Automobile Club took advantage of this opportunity and used people's psychology to get an opportunity to propagate. This is an innovation, and it is also the result of the logical reasoning of advertising extension. Like the world's furniture garden commissioned more than 20 migrant workers to wear Minghuang clothes marked by the shopping mall, it is a truth. However, the Gold Cup uses this method on the car, and it has a certain relationship with the business of the Golden Cup.

Creative routine

——— Integrate resources

Pymaticing to straighten his repair business, Zheng Weiguo found that after having so many members The tens of thousands of gold cup cars in Beijing have also become developable resources. Integrating this kind of resources to find a lot of growth points in the future.

The Gold Cup Club is doing the company's own advertisement, which provides customers with free access to service. For example, one service is about one year's maintenance fee, about 2,000 yuan. In one item alone, the Golden Cup Auto Repair Factory will "post" more than 700,000 yuan in maintenance costs for more than 300 Golden Cup Automobile Club "business cards".

, this money is obviously not in vain. In addition to bringing benefits to its traditional business, Zheng also hopes to use the impact of the "appearance saying" of its own club advertisement to attract third -party customers to advertise advertisements. Essence

The plan to advertise for third -party customers. The "First Beijing -Beidaihe oil -saving contest" held at the 2001 Golden Cup Automobile Club began to try. The participating vehicles are named for third -party customers, such as "Golden Line King" and "Fan Wang Battery". Dozens of clear golden cup vans marching northward, not only attracted the attention of passers -by, but also many pictures and pictures in many domestic media, which not only promoted the Gold Cup Club, but also publicized advertising customers.

Although the advertising method is not fresh, in just a few days, the Golden Cup Automobile Club obviously tasted the sweetness and extended the tentacles to a larger platform.

The data shows that in Beijing, the social ownership of Gold Cup Motors is 40,000. According to the statistics of the Golden Cup Automobile Club, there are currently 20,000 membership units of the Golden Cup, of which about 5,000 Gold Cup cars that can develop body advertisements can be developed. Even if the body advertising of 5,000 vehicles flows in the capital, whether it is the audience of the advertisement or the market return of the advertising is obviously not a decimal.

The comments: The relationship between advertising and advertisers is actually one of the issues that many companies must think about advertising. The Golden Cup does a business that is closely related to the car. Therefore, displaying related businesses on the body is logical, and it is also easy for the audience to pick up

. Moreover, the owner with this logo will also be proud of this logo. Advertising for furniture in the car is definitely not as good as publishing advertisements related to cars. This is the role of advertising and advertising carriers.

In the development of this idea, like Mr. Zheng of the Golden Cup, developing third -party advertising customers, that is, use the location of the body that consent to the body to publish the advertisements of other products and get the return of advertising. In fact, the return is just an exchange that the Golden Cup uses itself to repair the car for free to repair the car. As a result of this development, the Golden Cup Automobile Repair Factory will inevitably develop into an advertising company, which can expand its business, develop cars other than Golden Cup, and develop other larger space for sale. According to the logical reasoning of innovation, Mr. Zheng should use free car repair to obtain as many car owners to consent to the body, and then contact a large number of car -related product companies to sell these spaces to them and get advertising returns. The exchanging low -cost car repair is that a large amount of mobile advertising space is indeed innovative.

I said that the innovation is an alienation of the core advantage. It is to change the core advantage to the body space of the maximum monopolized private vehicle, and then use the car repair business to compensate the car owners, and each obtains their own interests.

Creative questioning

—— Should I speculate?

"Do you think more than 300 golden cup cars run around our company's logo every day in the southeast and northwest street of Beijing. The most important thing is that everyone thinks that these cars are all our service cars. In fact, the intangible assets of our companies have increased by more than 30 million yuan in everyone's eyes. "

The Zheng Weiguo believes that the special feature of the Golden Cup car body advertisement is that because this car itself has the characteristics of commercial vehicles, it will make the advertising audience an illusion. Essence For example, if a company has made 100 body ads, it will make people think that these 100 vehicles are service cars of their enterprises. R n
The comments: It is really not complimented that the calculation of intangible assets is not so simple. The calculation of intangible assets depends on the accumulation of profits brought by loyal consumers' cyclical habits to enterprises.

The people saw the body advertisement, so joining the club just met their needs, and solved the problem of information transmission. You know, at present, Chinese companies have a common common problem, that is, the channels for passing corporate service information to target consumers are not allowed, and the benefits of the return of advertising input are too low, and the communication method of the Golden Cup and the business of the enterprise business The correlation is high, so there is the current effect.

But the misunderstanding of the audience cannot be used. Not only that, it is best to give accurate guidance on the misunderstanding of the audience. The more humblely you say that the strength of the company is misunderstanding, the audience will respect the enterprise more.

It in the field of marketing, many companies specifically named the company's products. When naming, try to avoid the audience from having early impression and misunderstanding. Lenovo encountered a problem brought by his product name in the process of internationalization, so he did not hesitate to change the product name, and it was a vocabulary without any practical significance. Based on the establishment of an image created by the enterprise.

The company that uses the misunderstanding of the audience is difficult to develop for a long time, and companies that eliminate the misunderstanding of the audience as soon as possible are easy to achieve a century of prosperity. This is the meaning of respecting consumers. Moreover, the use of audience misunderstandings is not a marketing point that is attractive to third -party advertising customers, at least for mature advertisers.
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4s store international chain brand who will dominate the maintenance market
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n
The general manager of the one -stop service center of Weida Automobile One -stop Service Center of Guangzhou Chengda Company, and Vice President of the Guangzhou Industry and Commerce Automobile Products Industry Chamber of Commerce

Guangzhou Direct Store Manager

General manager of Wang Yuanzhen Guangzhou Honda Motor Tianhe Special Sales Service Store (Guangzhou Honda launched the first 4S shop in China)

Introduction n Introduction

The automotive maintenance and maintenance market in Guangzhou is getting bigger and bigger. In addition to providing professional maintenance and maintenance of 4S stores, the rapid service network of local enterprises and international chain brands is also emerging, and the three parties are competing fiercely in fast repair, maintenance, and maintenance of cars.

What do you think of these diverse after -sales service forms? What is their survival state? What is the direction of development? What does the international chain brand enter the after -sales service industry? Three experts answered these questions.

The local service enterprise combines its own advantages with foreign brands. Gradually progress, but there are still some gaps than international brands. At present, Guangzhou's foreign car service chain has not yet formed a climate, and the local service brand still has a lot of room for development. Local auto repair service providers have been exploring the path of combining the advantages of local enterprises with the advantages of foreign brands. International chain brands have a way to adapt to China's soil and water.

Cai Fanghua:

If international brands have no absolute influence. Guangzhou people seem to be more thrifty. big. In the United States, the AC German chain is engaged in simple repair business, but we also do a cosmetic decoration business. At present, 80%of the turnover comes from the Ministry of Cosmetic Ministry, and AC German is also localized.

Wang Yuanzhen:

The entry of international chains has brought great pressure on the aftermarket, but it is also a good thing. On the one hand, they can force the standardized operation of the after -sales service industry in the automotive car, and also forced the industry to improve the awareness of service competition. On the other hand, directly getting the mature management experience and technology abroad will make the service level higher and higher.

three forms of each form. The 4 S shop opens the fast -repair workshop is a development path. The diversified operation of local service enterprises caters to demand

R n is also risky for maintenance and maintenance points for cars. 4 The service of the S -shop is aimed at the brand model. The parts are pure and the maintenance technology is special. It can be said that there is no risk. However, consumers also have different levels and consumption habits. Some owners only recognize 4S shops, but some owners think that there are fewer outlets in 4S shops, the location of the location is remote, the maintenance procedures are troublesome, and the waiting time is rarely come to the door.

of course, the 4S shop has seen its own weaknesses, and has been looking for a suitable way to strengthen service competitiveness.

The Guangben 4S store is dedicated to the fast -repairing space for maintenance work. Our store also has specially opened the fast -repair workshop, which improves efficiency and brings a lot of retorters. I think the fast -restoration workshop established by the 4S shop is equivalent to the hospital's specialist emergency room, which can provide the most professional treatment and care, and it can also deal with the problems very quickly and effectively.

Huang Zhaobo:

The local service enterprise generally has a moderate investment scale, and there are many chain shops. It goes deep into the streets and alleys and living communities. The survival method of one -stop service is typical. The 4S store lacks car wash, tire replacement, decoration, decoration, and even car department stores, which are remedied by these stores. In addition to large maintenance projects, comprehensive services can be obtained in these stores. The quality of service is also guaranteed. The introduction of maintenance and decoration products is generally international brands, and business operations have a uniform standardized process. This type of enterprise has a diversified operation, the market has strong adaptability, the service specifications are high, and the large -scale stalls on the street cannot be compared with it. The price is moderate. Customers compare this way of business. The focus.

Cai Fanghua:

AC Germany occupies a certain brand advantage. The US AC German company is known as the "auto repair McDonald's", which is mainly engaged in maintenance and miniaturization maintenance. Serve. At present, there are fewer outlets in Guangzhou, but the chain scale will gradually expand in the future. The area of general fast repair stores is only a few hundred square meters, five or six stations, and the investment is small. The location is also on the streets and alleys. This is suitable for consumer consumer demand for car consumers.

The automotive maintenance and maintenance market will get bigger and bigger

Huang Zhaobo:

As the amount of car preservation continues to rise, vehicle maintenance and maintenance of maintenance and maintenance The market is also getting bigger and bigger. From the perspective of Guangzhou's car consumption, the cost of automotive sales has increased year by year. The maintenance, maintenance and beauty consumption of a mid -to -high -end car can reach 10,000 yuan a year. The large and small car repair stations of Guangzhou Industry and Commerce at more than 3,000 are estimated, which looks saturated, but as the ownership of the car continues to increase, there is a lot of room for development.

Wang Yuanzhen:

The consumption habits of Chinese people are not disposable. Scientific cars need to do a certain mileage and need to do a certain mileage. It is increasingly rooted in people's hearts and requires a complete after -sales system to follow up. At present, the number of Guangben models has reached 200,000 vehicles. From this point of view, the market for after -sales service is very large.

Cai Fanghua:

The maintenance of the 4S shop is the most professional, but due to the high investment cost and only the model of the designated brand, it is destined to be limited. The number of service outlets of the first and second types of repair enterprises in Guangzhou is increasing, and it is impossible for it to make a stars due to high cost and other factors. The fast -restoration stores and beauty shops on the streets and alleys are small, flexible in operation, and low maintenance costs. These types of companies have their own advantages and disadvantages to support the entire industry together.

The reporter's observation

Themore to the service market in 2003 is terrible. A C Germany has gradually improved the network system. Bosch announced that it will open 300 stores in Guangdong. The world -renowned automobile service company shakes the flag and shouted that it will enter the Chinese market. However, before October 2004, policy restrictions can only enter the Chinese market in the form of cooperation and franchise. At present, it is only a preheating stage. The real threat has not yet come. Many multinational automotive maintenance service providers have infiltrated the domestic market in the form of the expansion of the auto repair chain store. Guangzhou local auto repair service companies are unwilling to show weakness. One chain store, another powerful company Shinkansen company has pioneered overseas markets and conducted transnational chain operations. The well -known local companies are the agents of some well -known international products. They take this cooperation as a learning path, and ultimately make their own companies strengthen and greater. Interestingly, these companies have stated that they will not be associated with multinational chain enterprises. In addition to multi -headed agents, they can also consider marrying clothes for people. This choice may be correct, and Chinese companies that cooperate with international chain brands are gradually feeling the crisis that may be abandoned. 4 The S shop is also actively changing. In the words of an industry insider, in fact, in this industry, no one party is in the absolute advantage. No one is in an absolute disadvantage. The effect of the international brand in Guangzhou is not very obvious. Everyone They all have their own customer base. The pragmatic Guangzhou people are not superstitious brands and 4 S shops. They are seeing a real service attitude and service technology. Several interview targets said that they did not actually know much about the situation in the same industry. Although they also felt the pressure of competition, they felt more about each customer's recognition of them. Stores or international chain brands. Only by serving and innocent service can we win customers satisfied, and it is a successful company that is recognized by customers.
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The car must be "three packs"
---------------------- -----------------------rnrn　　据悉，《家用汽车修理更换退货责任规定》具体实施细则正在讨论中，消费The "three packages" regulations that the private car are looking forward to are expected to be introduced within the year. The "Regulations" will clarify the repair scope of household cars, not only ordinary passenger cars, live -top passenger cars, advanced passenger cars, small passenger cars, convertibles, warehouse back passenger cars, but also a station wagon and multi -purpose Car, off -road passenger cars and parts. In order to protect the legitimate rights and interests of consumers, the "Regulations" also further clarified the responsibility for repair, replacement, and return of producers, sellers and repairrs.

In fact, in China, many automobile manufacturers have formulated their own "three packages" methods, but the focus of its "three packages" is concentrated in repair. content. In the past long period, whenever the quality or service disputes between automotive product products occur, they often end with losses. Therefore, a car family must learn to use legal weapons to safeguard their legitimate rights and interests, and further establish and improve the "three packages" regulations for household cars to be noticeable. However, because there is no car in the current "three packages" stipulated in the current domestic products, car buyers often have no complaints about the quality of the car. Especially when the car encounters serious quality problems, the car manufacturer will not have the "three packs of three packages. "The regulations were pushed. In this regard, industry insiders have pointed out that although domestic automobile products do not have "three packages" regulations, from the perspective of protecting consumer rights and interests, as long as it is commodity, consumer goods, including cars, manufacturers and merchants should follow the "Consumer Rights Protection Law "," Product Quality Law "and" Contract Law "on the laws and regulations on" three packages ", and fulfill their legal obligations. Due to the lack of clear and specific provisions of the current regulations and regulations, the legal protection of the rights of car buyers is relatively lagging, which also means that to a certain extent, the manufacturer creates unqualified cars.

, but no matter what, the domestic automotive "three packages" regulations are introduced as soon as possible, further promoting the quality and safety of car manufacturers to pay attention to the quality and safety performance of the product, improve the technical content of domestic cars, and finally allow consumers to get the most affordable. Safety protection is a top priority.

The "three packages" of the car will be introduced, but because the procedures for formulating the regulations must be carried out, it still takes some time to meet consumers. During this time, how should consumers protect themselves to protect themselves The legitimate rights and interests are not violated? How to protect their rights and interests

The consumer should pay attention to protecting their rights and interests to the greatest extent before consumer consumption, during the sales, and after -sales. "There are counting in your heart, doing your best", and you must do it for the models, prices, and advantages and disadvantages you want to buy, and consider the use of car purchase, parking and other problems. Automotive sellers must maximize the right to consumers' knowledge, including the price, quality, performance of the car, and the flaws in the design of this car. Generally speaking, dealers will tell truthfully for prices and performance, but for the disadvantages of the car, dealers are often reluctant to mention it, and they are worried that they can dispel consumers to dispel the idea of car purchase. In fact, if dealers can tell consumers some problems existing in the car, they reflect their sincerity and make consumers reassuring. At present, in order to reduce the price, the configuration has also been reduced accordingly. Consumers should ask what configurations have been reduced by low prices and what configurations are added. When buying a car, you can propose to change the contract consumers when reading the car purchase contract, pay attention to understanding whether the maintenance outlets of the car are sound, and the purchase of models with small outlets should be cautious, because such outlets often have a long queue for minor problems. Nowadays, most car purchase contracts adopt a format contract. Such contracts are formulated by manufacturers and dealers. The interests of consumers may be insufficient. Consumers must be careful and carefully when signing the contract. For some unfair terms, changes can be made. If the manufacturer's commitment is lower than other models, consumers can propose additional conditions. If consumers themselves are not familiar with relevant laws and regulations, they can ask lawyers or industry insiders before signing contracts. Car is a high -consumer product, with high technical standards, and various unexpected quality problems may occur during driving. Therefore, after the contract is signed, pay attention to keeping the agreement. After buying a car, you can learn to avoid the safety of consumers' lives of consumers. Once there is a problem, find a designated manufacturer to repair or other legal repairrs for repair. Do not find some illegal or promoting repair points with low maintenance prices for repair, so as not to launch hidden dangers for safe driving due to the use of counterfeit and inferior accessories or technology. Consumers must drive and maintain vehicles in strict accordance with the initial requirements after getting the car, and cannot change the car at will. However, for maintenance with low technology content, when the repair shops are relatively small or far away, consumers only need to go to the nearest regular repair shop. Dealers have no right to require consumers to go to the designated place for routine maintenance. If the problem is not solved after getting out of the car, you should contact the maintenance plant as soon as possible and make an appointment for the next maintenance time.

This retaining all files and maintenance reservation records is critical. These will help you when complaining about maintenance projects or controversy in the warranty period.

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(2003.6.4 ) The "overall" service will be the next gold mine in the automotive industry
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After a few years of slow growth, the Chinese automobile industry in 2002 finally came out of a big "Yang Line". Each car dealer and component companies laughed at each other. But if you look closely, the means of competition for various manufacturers are only the trick of price war. Faced with increasingly rational consumers, the effectiveness of the weapon of price reduction will become smaller and smaller. How to obtain a continuous and stable source of profit is a problem in front of various companies. Some experts point out that getting profits from services is a solution.

In statistics from European and American countries, in a completely mature automotive market, 50 % to 60 % of profits are generated from services. personnel. The so -called fields of service areas such as maintenance, maintenance, inspection, car loan, car loan, car knowledge training, and rescue are currently not we see. It is a gold mine to be excavated.

The auto manufacturers in China are calculating a book: perfect services must be put into a lot of energy, long construction cycle, and large investment. For an enterprise, it is undoubtedly a burden and increases costs. According to data from the State Statistics Department, China's total profit in the automobile industry in 2002 was 43.1 billion yuan, an increase of 60.94 % year -on -year, and the annual car production and sales increased by 38 % and 37.1 % year -on -year. Among them, the sales and sales of cars have exploded, reaching 1.09 million and 1.126 million, respectively, with a growth rate of 55%and 56%. Corresponding to this, according to the information of GM and Ford Motor Credit Corporation, the profit brought by automotive financial services alone accounts for 36 % of the total profit of these two major groups. The annual output value of the American automotive after -sales service industry is as high as US $ 140 billion, and the profit margin of the automobile maintenance industry reaches 27 %. According to the predictions of relevant departments, the output value of the Chinese maintenance market was only 9 billion yuan until 2005.

Compared with foreign car manufacturers, the service scale of domestic automobile manufacturers is too small, and there are many unsatisfactory services. Last year, there were 3739 complaints from the Consumers Association across the country. According to information released by the Shanghai Consumers Association, in 2002, Shanghai Auto Consumption Complaints broke through 100 for the first time, reaching more than 120, an increase of 130%year -on -year. In addition to the main reason for most consumer complaints, car services are also an area where complaints are rapidly increasing. The service is not timely, the service terms are not completed, or the lack of parts is the largest in the service field at the current service field. The problem. Some domestic car manufacturers understand the services of the minds of car manufacturers are limited to maintenance

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