The business of jewelry companies is getting more and more difficult to do

1. The lack of talents on the surface, the actual lack of mechanism

You must always be distressed, how to keep your employees a good attitude forever? Every time you talk to your employees about the ideal ambitions, you will find that it is better to reimburse them directly to the new year's home fee. When we complain that employees are not easy to find and can't keep it, have we thought about giving employees a future, even if it is just a small learning opportunity? A good talent incentive mechanism can train the clerk into a shop chief, sales elite and corporate backbone.

. The lack of customers on the surface, the actual lack of management

lack of customers is an inevitable phenomenon for many jewelry stores. attract customers? But in this regard, many bosses are a little anxious to achieve success. In fact, instead of complaining that the customer's traffic is small every day, the customer does not pay it, it is better to consider how to manage your store, how to improve the quality of service, and how to create value.

3. Lack of business on the surface, the actual lack of ideas

did the owner of the store found this situation: the same customer, why can others make a list immediately, but themselves, but they themselves, but they themselves, but they themselves, but they themselves, but they themselves, but they themselves, but they themselves, but they themselves, but they themselves, but they themselves, but they themselves. Can you only look at the customer away? The reason is that customers are too picky? Or is it not good enough to sell yourself, and the employee sales are not good? Nothing, what you need is to change the product pattern, break the traditional sales model, and create more sales space.

4. The lack of promotion on the surface, the actual lack of marketing

This will sell a Mercedes -Benz S -Class new car 100,000 yuan, so do not move without moving Big sale, the last three -day promotion, etc. Especially for a light luxury industry such as jewelry, the product that really needs promotion is either a hot -selling style, or it has been eliminated. What we need is to continue to obtain customer recognition. Overall solutions put our marketing attention for a long time and can be implemented.

5. There is no space for gross profit on the surface. The actual lack of profit products

For many jewelry stores, everything may be missing in the store, that is, jewelry will not be missing. But is this really enough? Old products should actually be replaced early or let them be eliminated by the market freely. What we have to do, in addition to keeping the profits that the old styles deserve, and obtaining the customer reputation, we should also actively develop and design new profitable products to allow let This word of mouth can continue.

6, the surface lack of standards, the actual lack of specifications

It often we are doing the "thief shouting and catching thieves". For example How can you serve this service? In fact, our own norms and standards are not rigorous. How many of the nationwide jewelry stores can implement the standards formulated in the industry? So many chain brands and several internal execution standards are strictly on a line? Therefore, in this industry, it is not a standard, but a standard of action. Without rules, it is difficult to make a lack of standardized stores.
7. The lack of guidance on the surface, the actual lack of backing

is the feeling of most bosses in this industry. Occasionally one or two legendary industry elites in the chain came down to guide work, but the final results were minimal. The main reason is that the flicker of the point is that everyone loves the letter, and the face -to -face service does not work. First, there is no system that can be completely copied to each of its stores; second, many jewelry owners also have a "respective camp" idea. Each person sweeps the snow in front of the door, lacks overall power support, and lacks even lack of The continuous support of strong backup support.

8, the supplier is missing on the surface, the actual lack of upstream

a good upstream, which can bring the latest industry information to the store, and bring us more Advanced management and sales models instead of just saying: The boss, I will give you some goods, do we need really goods? Everyone knows that the most non -lack of jewelry is jewelry, so what we want should be money! The goods itself will not make money, and good ideas can guide you to make money!

9 The opportunity for the most lack of learning and communication

Make in various jewelry exhibitions and China Merchants will be carried out a lot, but their essence is China Merchants and Amoy Several people gather together, and how many problems are willing to communicate with you in the industry and shops? Therefore, in addition to the "communication" of these major occasions, it is necessary to communicate and train within its own store in private, and this regular diagnosis communication requires professionals to guide.

For business now, the competition is very large