1 thought on “The development history of ostrich ink”
Ashley
Guo Yaoting decided to choose an ostrich with very endurance and named the ink developed by himself to indicate that the ink prison is good, stable in performance, and no precipitation will not occur for a long time. The hope of being sold well in China Wen people who are a bit cultural, they will not be unfamiliar with the "ostrich" ink. It was born 60 years ago. For a long time, it has a pure color and excellent texture. It has a long -lasting brand brand for the Tianjin national industry tree. How did this brand born? Let's start with its founder Guo Yaoting. Guo Yaoting is from Shandong Zhaoyuan. In 1926, 15 -year -old Guo Yaoting bid farewell to his parents and came to an apprentice named Chengwen (now Dandong), Liaoning Anton (now Dandong). Cheng Wenxin was the famous printing and stationery stores at the time, located in Anton. He was attentive there, learned a lot, and was reused by the boss. In 1934, in order to avoid the economic control of the northeast and pioneered the new sales, he sent him to Tianjin to sell books and stationery, and at the same time planned to build Chengcai Tianjin Branch. After a year of full preparation, in 1935, a business -owned Chengwen Branch opened by an industrial and commercial, and the font was the Chengwen Caijin Deji Stationery Store. It mainly engaged in printing business, and also operated stationery paper and ink materials. Guo Yaoting is the deputy manager, responsible for procurement and sales, and often deal with customers outside. This at the time of the domestic anti -emperor's patriotic movement rose, advocating the voices of domestic goods higher than the waves. Guo Yaoting, who has been in business for many years, has also felt from his business that the business war in the Chinese market for foreign companies and Chinese businessmen has never stopped. At that time, there was no domestic ink in the market. Tianjin, Shanghai, Guangzhou and other places began to produce ink since 1925, but they were all low -grade salt -based ink and ink films. The quality was not high and could not compete with imported goods. As a patriotic businessman, Guo Yaoting is increasingly aware of the relationship between domestic goods and the National Games. He secretly determines that the variety and quality of domestic goods will be reorganized, allowing the market to accept domestic goods, and ending the situation of foreign goods monopoly market as soon as possible. Since 1940, he has developed crayons, duplicate paper, sketch paper, and pork slabs. Since then, he turned to ink with a wide range of use, large sales, and promising development. During Japan's invasion of China and World War II, imports were significantly reduced. Guo Yaoting seized this opportunity, developed domestic ink, and determined to create his own brand. Since 1942, Guo Yaoting has started to organize the development of ink tests in the store while operating Chengwen. He bought a "Industrial Collection" published by the Commercial Press. In contrast to the basic common sense of ink production above, the main technical person in charge of the store Xu Chongguo, and hired technical personnel with professional knowledge to develop ink from blue to black. When Guo Yaoting selects production raw materials, it is based on the premise of quality. For example, for the blue blocks of the main raw materials of ink, after repeated comparisons, the German Taurus and distribution were decided. However, this kind of pigment is tight, and sometimes it has to be purchased from private hands, and one or two gold is replaced with one or two gold to a high -quality blue block. Although boiled water can basically meet the requirements for the water quality, they still choose sulfonized coal treatment water. In more than two years of trials, constantly adjusting formulas, selecting pigments, and improving water quality. Until 1945, the tannic acid ink was finally developed, that is, blue and black ink. At this time, the "camel" brand paint on the market is sweeping throughout the country. Camel has durability, implying that the pigments will never fade. Guo Yaoting reflects on his "Lid" brand and feels very lacking in the ethnic atmosphere. He decided to stop this trademark and choose an ostrich who is also very endurance and named the ink developed by himself. Is when ostrich ink was officially put into production, Tianjin was still under the control of Japanese pseudo -control. It can be imagined to engage in industrial production with the power of a store. The first is no factory. They went out of a few old houses for production workshops; they bought some cheap cylinder pots without production containers; after production, there was no packaging bottle, they bought it from the glassware factory. Put on the shed in the yard and the shelf as the operating table. When the weather is good, the ink is packaged on the stage and the bottle is brushed. When it rains, enter the house to do other jobs. For a long time, ostrich ink is produced under such rude conditions. It in the marketing method, he adopted flexible and diverse forms such as distribution, agency sales, sales, and packaging. The bottle capacity is installed from 1 two, 2 two, and 3 in the previous one to 1 kg. It also creates zero -filled ink sales, which facilitates different needs and benefits both buyers and sellers. In 1945 ostrich ink came out. In order to verify his quality, Guo Yaoting used his own "51" Pake -type Pake's writing every day. At the same time, he also used the golden writing of different brands of ink of Chinese and foreign brands. Comparing these handwriting in the future, it proves that the quality of ostrich ink can be comparable to imported famous ink. The saying that Parker Golden pen must use Parker or Watmen ink. Decades have passed, and the color of the handwriting written in ostrich ink is unchanged, and the strokes are still clear. In fact, this has long been recognized by the majority of users, so it can become a brand that has been decades after decades. The Tianjin Ink Factory took the lead in developing advanced ink as early as the 1950s, surpassing Parker ink at that time at that time, which caused a sensation at home and abroad. But with the development of the times, the market of tap pens and ink has shrunk. In 1997, the Southeast Asian financial crisis, the domestic market appeared in the country, and the excess production caused a price war. The former brilliant ostrich ink was severely challenged. 1998, Wei Shurong was the director of the factory, and was in danger. At that time, the corporate situation was very difficult. According to the memories of the old employees, "the" ostrich "was carrying a debt at that time. The yuan, VAT ownership owed 1.04 million yuan, owed 1.2 million yuan in funds for employees, and the provident fund owes 360,000 yuan. " The ostrich ink is facing heavy dilemma, Wei Shurong's idea is The brand of the brand created by people is withering in our hands. "The newly -appointed factory leaders boldly proposed corporate restructuring. At that time, their understanding was:" Small and medium -sized enterprises can only adapt to the fierce competition in the market. " "In order to achieve restructuring, we do work from top to bottom. First, we went to the employees to speak and received everyone's full support. Then we found the superior level, the pen -made company, the light bureau, the Municipal Economic Commission, the Sports Reform Commission, and the Sports Reform Commission. I remember that there were other systems at the time researching and restructuring, and finally our family was running. We became the first of the restructuring of state -owned small and medium -sized enterprises in Tianjin. According to Wei Shurong, chairman of the city ostrich ink Co., Ltd., introduced. In September 1998, Tianjin ostrich ink Co., Ltd. was established and began to implement balanced holdings. In June 2000, the operator held large shares, operating group holdings, tilted the shares to scientific and technological personnel, sales staff, and special contributors, and all members participated in the shares. "The restructuring brings practical results. The joint -stock system has really linked the employees and the enterprise. The employee became the owner of the enterprise. Zhang Guili said, "Before the restructuring, employees spend their money and do not recover foreign arrears. After the restructuring, the purchase of insistence on goods and buying the source and three companies. Yuan, the cost of packaging carton decreases 0.55 yuan per year, so that a year can save 360,000 yuan. A bottle cap is reduced by 0.016 yuan, saving 240,000 yuan in a year. It saves 490,000 yuan than last year. " has not only injected vitality into the enterprise, but also brought real benefits to employees. Yuan Xueru, the financial director of the enterprise, told reporters that "From the beginning of self -restructuring to 2007, the asset preservation and value -added rate of enterprises reached 613%, and the total income growth of employees reached 33.6%. Through the operation of the past ten years, the net assets per 1 yuan are now restructuring 8 times when it was. By 2007, the dividend per share was 3.54 yuan. "With the rapid development of the global economy and technology, a fundamental change has also occurred. Develop and develop new products to improve core competitiveness. In recent years, ostrich ink has accelerated the pace of adjustment and carefully seized every opportunity in development. With the popularity of computers, the demand for computer spraying printing ink has increased, and the reuse of ink injection in ink has become a consumption trend. Gao Lingjun, Minister of Technology Detection and Inspection, Tianjin Ostrich Ink Ink Co., Ltd. introduced, "In response to this situation, the company developed and developed computer spray printing and printing ink in 1994. In the country in the country in the country It is guaranteed to be conducive to environmental protection and reuse at the same time as the original ink soluble. Its uniform spraying, dense, full, and unique inkjet outlets have no shortcomings, leakage points, multi -point deformation and non -diffusion, without splattered ink characteristics, reaching foreign abroad The same product level and more suitable for Chinese consumers' habits. This product is gradually replacing foreign computer consumables and forming a mainstream trend in China. " If in international, the inkjet machine is widely used in industrial production and can be tanks in metals. The production date of printing on the plastic bottle and glass bottle belongs to this technical category. In recent years, this technology has been gradually used in my country. Its supporting coding ink not only consumes large, has a high profit margin, but also has certain anti -counterfeiting. "Aiming at this rising industry, in August 1999, we developed the coding ink and additives with high value -added and high -tech content in August 1999. Internationally advanced, products have quickly opened up the domestic market, and sales revenue has risen steadily. "Gao Lingjun introduced. The production of animation materials supported by the development of the animation industry is still an emerging industry in my country. The ostrich has been set aside in the production of animation materials. Three years ago, it began to produce anime ink for Japan and South Korea. Rich experience, currently ostrich has been able to produce more than 60 professional anime ink. Wei Shurong introduced, "After capturing the information of Tianjin will vigorously develop the animation industry and build several animation industry bases, ostrich ink actively contacts related parties to provide professional support for the base. The development and production of all series of cartoon materials. " The high -tech products added stamina to the development of ostrich. Every step for the advancement of ostrich products has led the development direction of my country's ink industry, becoming a pioneer of independent innovation of leading technologies in the country in the country. In recent years, ostrich has won awards such as the "Chinese Pen Industry Famous Brand Products", "National Performance Enterprise", and "Chinese Ink King". The country is issued as special materials for ink manufacturing training. At present, ostrich has built a good product structure. Among them, the ostrich brand tap water writing ink is the main product, accounting for 52%of the company's sales; the ostrich brand ink, accounting for 12%of the company's sales; the ostrich brand coding ink, computer spray printing ink and other series of products accounts for the company's sales 15%; the dedicated ink for ostrich cards and pen fees include: fluorescent pen ink, neutral pen ink, straight liquid pen ink, color pens ink, drawing ink, whiteboard pen ink, marking pen ink and other special ink series, occupying the company 13%of the sales; the ostrich brand office cultural and educational supplies, accounting for 8%of the company's sales. T ostrich adheres to the "two legs walking", while product innovation, adhere to the road of marketing and innovation. Zhu Fang, the executive deputy general manager in charge of sales, introduced, "In terms of marketing innovation, we have established three subjects to sell new products, which specializes in sales of new products. Mobilized the enthusiasm and enthusiasm of the sales staff; secondly, in 2000, the implementation of brand buying policies, 8 major customers in Shaanxi, Heilongjiang, Jilin, Liaoning, Henan, Hebei, Shandong and other places bought the 'ostrich' brand Management rights. "Innovative measures have made ostrich ink companies gain a foothold in the country.
Guo Yaoting decided to choose an ostrich with very endurance and named the ink developed by himself to indicate that the ink prison is good, stable in performance, and no precipitation will not occur for a long time. The hope of being sold well in China
Wen people who are a bit cultural, they will not be unfamiliar with the "ostrich" ink. It was born 60 years ago. For a long time, it has a pure color and excellent texture. It has a long -lasting brand brand for the Tianjin national industry tree. How did this brand born? Let's start with its founder Guo Yaoting.
Guo Yaoting is from Shandong Zhaoyuan. In 1926, 15 -year -old Guo Yaoting bid farewell to his parents and came to an apprentice named Chengwen (now Dandong), Liaoning Anton (now Dandong). Cheng Wenxin was the famous printing and stationery stores at the time, located in Anton. He was attentive there, learned a lot, and was reused by the boss. In 1934, in order to avoid the economic control of the northeast and pioneered the new sales, he sent him to Tianjin to sell books and stationery, and at the same time planned to build Chengcai Tianjin Branch. After a year of full preparation, in 1935, a business -owned Chengwen Branch opened by an industrial and commercial, and the font was the Chengwen Caijin Deji Stationery Store. It mainly engaged in printing business, and also operated stationery paper and ink materials. Guo Yaoting is the deputy manager, responsible for procurement and sales, and often deal with customers outside.
This at the time of the domestic anti -emperor's patriotic movement rose, advocating the voices of domestic goods higher than the waves. Guo Yaoting, who has been in business for many years, has also felt from his business that the business war in the Chinese market for foreign companies and Chinese businessmen has never stopped. At that time, there was no domestic ink in the market. Tianjin, Shanghai, Guangzhou and other places began to produce ink since 1925, but they were all low -grade salt -based ink and ink films. The quality was not high and could not compete with imported goods. As a patriotic businessman, Guo Yaoting is increasingly aware of the relationship between domestic goods and the National Games. He secretly determines that the variety and quality of domestic goods will be reorganized, allowing the market to accept domestic goods, and ending the situation of foreign goods monopoly market as soon as possible.
Since 1940, he has developed crayons, duplicate paper, sketch paper, and pork slabs. Since then, he turned to ink with a wide range of use, large sales, and promising development. During Japan's invasion of China and World War II, imports were significantly reduced. Guo Yaoting seized this opportunity, developed domestic ink, and determined to create his own brand. Since 1942, Guo Yaoting has started to organize the development of ink tests in the store while operating Chengwen. He bought a "Industrial Collection" published by the Commercial Press. In contrast to the basic common sense of ink production above, the main technical person in charge of the store Xu Chongguo, and hired technical personnel with professional knowledge to develop ink from blue to black. When Guo Yaoting selects production raw materials, it is based on the premise of quality. For example, for the blue blocks of the main raw materials of ink, after repeated comparisons, the German Taurus and distribution were decided. However, this kind of pigment is tight, and sometimes it has to be purchased from private hands, and one or two gold is replaced with one or two gold to a high -quality blue block. Although boiled water can basically meet the requirements for the water quality, they still choose sulfonized coal treatment water.
In more than two years of trials, constantly adjusting formulas, selecting pigments, and improving water quality. Until 1945, the tannic acid ink was finally developed, that is, blue and black ink. At this time, the "camel" brand paint on the market is sweeping throughout the country. Camel has durability, implying that the pigments will never fade. Guo Yaoting reflects on his "Lid" brand and feels very lacking in the ethnic atmosphere. He decided to stop this trademark and choose an ostrich who is also very endurance and named the ink developed by himself.
Is when ostrich ink was officially put into production, Tianjin was still under the control of Japanese pseudo -control. It can be imagined to engage in industrial production with the power of a store. The first is no factory. They went out of a few old houses for production workshops; they bought some cheap cylinder pots without production containers; after production, there was no packaging bottle, they bought it from the glassware factory. Put on the shed in the yard and the shelf as the operating table. When the weather is good, the ink is packaged on the stage and the bottle is brushed. When it rains, enter the house to do other jobs. For a long time, ostrich ink is produced under such rude conditions.
It in the marketing method, he adopted flexible and diverse forms such as distribution, agency sales, sales, and packaging. The bottle capacity is installed from 1 two, 2 two, and 3 in the previous one to 1 kg. It also creates zero -filled ink sales, which facilitates different needs and benefits both buyers and sellers.
In 1945 ostrich ink came out. In order to verify his quality, Guo Yaoting used his own "51" Pake -type Pake's writing every day. At the same time, he also used the golden writing of different brands of ink of Chinese and foreign brands. Comparing these handwriting in the future, it proves that the quality of ostrich ink can be comparable to imported famous ink. The saying that Parker Golden pen must use Parker or Watmen ink. Decades have passed, and the color of the handwriting written in ostrich ink is unchanged, and the strokes are still clear. In fact, this has long been recognized by the majority of users, so it can become a brand that has been decades after decades. The Tianjin Ink Factory took the lead in developing advanced ink as early as the 1950s, surpassing Parker ink at that time at that time, which caused a sensation at home and abroad. But with the development of the times, the market of tap pens and ink has shrunk. In 1997, the Southeast Asian financial crisis, the domestic market appeared in the country, and the excess production caused a price war. The former brilliant ostrich ink was severely challenged.
1998, Wei Shurong was the director of the factory, and was in danger. At that time, the corporate situation was very difficult. According to the memories of the old employees, "the" ostrich "was carrying a debt at that time. The yuan, VAT ownership owed 1.04 million yuan, owed 1.2 million yuan in funds for employees, and the provident fund owes 360,000 yuan. "
The ostrich ink is facing heavy dilemma, Wei Shurong's idea is The brand of the brand created by people is withering in our hands. "The newly -appointed factory leaders boldly proposed corporate restructuring. At that time, their understanding was:" Small and medium -sized enterprises can only adapt to the fierce competition in the market. "
"In order to achieve restructuring, we do work from top to bottom. First, we went to the employees to speak and received everyone's full support. Then we found the superior level, the pen -made company, the light bureau, the Municipal Economic Commission, the Sports Reform Commission, and the Sports Reform Commission. I remember that there were other systems at the time researching and restructuring, and finally our family was running. We became the first of the restructuring of state -owned small and medium -sized enterprises in Tianjin. According to Wei Shurong, chairman of the city ostrich ink Co., Ltd., introduced.
In September 1998, Tianjin ostrich ink Co., Ltd. was established and began to implement balanced holdings. In June 2000, the operator held large shares, operating group holdings, tilted the shares to scientific and technological personnel, sales staff, and special contributors, and all members participated in the shares.
"The restructuring brings practical results. The joint -stock system has really linked the employees and the enterprise. The employee became the owner of the enterprise. Zhang Guili said, "Before the restructuring, employees spend their money and do not recover foreign arrears. After the restructuring, the purchase of insistence on goods and buying the source and three companies. Yuan, the cost of packaging carton decreases 0.55 yuan per year, so that a year can save 360,000 yuan. A bottle cap is reduced by 0.016 yuan, saving 240,000 yuan in a year. It saves 490,000 yuan than last year. "
has not only injected vitality into the enterprise, but also brought real benefits to employees. Yuan Xueru, the financial director of the enterprise, told reporters that "From the beginning of self -restructuring to 2007, the asset preservation and value -added rate of enterprises reached 613%, and the total income growth of employees reached 33.6%. Through the operation of the past ten years, the net assets per 1 yuan are now restructuring 8 times when it was. By 2007, the dividend per share was 3.54 yuan. "With the rapid development of the global economy and technology, a fundamental change has also occurred. Develop and develop new products to improve core competitiveness. In recent years, ostrich ink has accelerated the pace of adjustment and carefully seized every opportunity in development.
With the popularity of computers, the demand for computer spraying printing ink has increased, and the reuse of ink injection in ink has become a consumption trend. Gao Lingjun, Minister of Technology Detection and Inspection, Tianjin Ostrich Ink Ink Co., Ltd. introduced, "In response to this situation, the company developed and developed computer spray printing and printing ink in 1994. In the country in the country in the country It is guaranteed to be conducive to environmental protection and reuse at the same time as the original ink soluble. Its uniform spraying, dense, full, and unique inkjet outlets have no shortcomings, leakage points, multi -point deformation and non -diffusion, without splattered ink characteristics, reaching foreign abroad The same product level and more suitable for Chinese consumers' habits. This product is gradually replacing foreign computer consumables and forming a mainstream trend in China. "
If in international, the inkjet machine is widely used in industrial production and can be tanks in metals. The production date of printing on the plastic bottle and glass bottle belongs to this technical category. In recent years, this technology has been gradually used in my country. Its supporting coding ink not only consumes large, has a high profit margin, but also has certain anti -counterfeiting. "Aiming at this rising industry, in August 1999, we developed the coding ink and additives with high value -added and high -tech content in August 1999. Internationally advanced, products have quickly opened up the domestic market, and sales revenue has risen steadily. "Gao Lingjun introduced.
The production of animation materials supported by the development of the animation industry is still an emerging industry in my country. The ostrich has been set aside in the production of animation materials. Three years ago, it began to produce anime ink for Japan and South Korea. Rich experience, currently ostrich has been able to produce more than 60 professional anime ink. Wei Shurong introduced, "After capturing the information of Tianjin will vigorously develop the animation industry and build several animation industry bases, ostrich ink actively contacts related parties to provide professional support for the base. The development and production of all series of cartoon materials. "
The high -tech products added stamina to the development of ostrich. Every step for the advancement of ostrich products has led the development direction of my country's ink industry, becoming a pioneer of independent innovation of leading technologies in the country in the country. In recent years, ostrich has won awards such as the "Chinese Pen Industry Famous Brand Products", "National Performance Enterprise", and "Chinese Ink King". The country is issued as special materials for ink manufacturing training.
At present, ostrich has built a good product structure. Among them, the ostrich brand tap water writing ink is the main product, accounting for 52%of the company's sales; the ostrich brand ink, accounting for 12%of the company's sales; the ostrich brand coding ink, computer spray printing ink and other series of products accounts for the company's sales 15%; the dedicated ink for ostrich cards and pen fees include: fluorescent pen ink, neutral pen ink, straight liquid pen ink, color pens ink, drawing ink, whiteboard pen ink, marking pen ink and other special ink series, occupying the company 13%of the sales; the ostrich brand office cultural and educational supplies, accounting for 8%of the company's sales.
T ostrich adheres to the "two legs walking", while product innovation, adhere to the road of marketing and innovation. Zhu Fang, the executive deputy general manager in charge of sales, introduced, "In terms of marketing innovation, we have established three subjects to sell new products, which specializes in sales of new products. Mobilized the enthusiasm and enthusiasm of the sales staff; secondly, in 2000, the implementation of brand buying policies, 8 major customers in Shaanxi, Heilongjiang, Jilin, Liaoning, Henan, Hebei, Shandong and other places bought the 'ostrich' brand Management rights. "Innovative measures have made ostrich ink companies gain a foothold in the country.