The work plan of the decoration company

Residential decoration is an important means of improving the quality of living environment, which has a vital role in people's living and living life. Here I will share with you the work plan of the decoration company. Welcome to see.
The work plan of the decoration company
. The marketing department
only increased market development and combined with the company's strategic layout to further improve the company's marketing network, can the company's operating scale be further improved and then advanced to the company's business scale. The steps laid a solid foundation. As a result, the work of the marketing department will be completed through the following three channels:
(1) Pay attention to corporate talent construction and enhance corporate competitiveness. Talents are the foundation of enterprise development, and the plenty of marketing staff plays a vital role in the company's development in the early stage of the market. Therefore, the primary work is the establishment of the marketing department. The marketing department plans to recruit three business representatives (for marketing graduates for marketing). One of the managers of the marketing department (more than one year of decoration companies' work experience, can be hopped by normal recruitment channels or encourages the marketing department of the same industry decoration company). The company officially joined the work ten days before work. After ten days of training by the company's manager, the business was officially carried out, and tasks were issued to the marketing department. Thirty working days must be fed back to 30 quasi -customer information to the company.
(2) The early advertising promotion activities are carried out in the target market. For example, some communities that have just passed the key (feedback from the market department personnel) can be completed by the design department personnel.
(3) combined with the residential sales department to master the detailed information of the owners of each community. Through SMS, telephone visits and other forms by the marketing department's personnel, to screen and determine a large part of intent customers, and guide customers to go to the company for a more detailed understanding and cognition.
: The design department
design is a window that accurately reflects the company's image, while designers are the key to leading customers to reach cooperation with the company. Therefore, in the new year, the Design Department will make the following adjustments:
(1) the enrichment of the design team. There are two existing designers in the company. If the marketing department is enriched and the customer volume is growing, the current design power is far from enough. In the new year, the Design Department plans to recruit two designers (more than two years of work experience), and three intern designers (environmental art design, interior decoration or similar professional graduates). The recruitment work is responsible for the design department manager and complete the follow -up related training. After the company officially went to work ten days before work, the training time was ten days. In addition to designing professional knowledge and designer tips, the training content must also accurately understand the community information and units in the region in conjunction with the marketing department, so as to facilitate the development of future work.
(2) The department manager arranges the internship designer and designer based on the work situation to cooperate with the market department to work in the community to increase work efforts and improve work performance.
(3) According to the company's current situation, the market feedback order is zero, and the visa rate is one -tenth. The company's acquaintances and acquaintances introduce the corresponding success rate. Based on the various factors, on the basis of the improvement of the marketing department, the first month of the first month of the marketing department will determine the signing rate of the marketing department to one -tenth, according to the feedback information of 30 quasi -customers a month in the market department, design There are three signed orders; because the on -site customers have strong awareness and clear intentions, compared with the less competition in market customers, the design department plans to set the visa rate of the door to two -tenths, that is, the number of signing orders is two to two, that is, the number of signing orders is two. The company's acquaintances and acquaintances introduced, the advantages are greater, except for uncontrollable factors. In summary, in this way, the number of signing orders for the design department is six, and the number of signing orders for the first month of the design department is 150,000. After the coordination and stability of various departments, the Design Department strives to raise the marketing department's feedback from customers to two -tenths within three months.
: The Ministry of Engineering
(1) The construction site is responsible for the fixed supervision, and the work tasks and responsibilities are implemented to the individual.
(2) Recruit three construction teams, of which at least one or two of the construction teams. And signing long -term cooperation contracts with the construction team is conducive to company management.
(3) Formulate a more comprehensive construction site management system and award and penalty system. Strengthen the overall image of the construction site, unify the dressing team, pay attention to the training of team quality, improve the construction process, and highlight the unique corporate culture and construction concepts.
: The company's internal management rectification plan:
(1) Administrative adjustment adjustment. In addition to the daily attendance, internal information and customer file management, on the basis of the record of the house, on the basis of consulting customers, we must also assist the marketing department and the design department to do a good job of follow -up work for customers to talk about the progress.
(2) In the company, except for the design department can directly receive the customer, other departments should only play a guidance role, and do not talk to customers too much decoration and design topics. For example, a customer called the company to consult the decoration, and the administrative staff could say after receiving the phone: Hello. pleased to serve you. I am the company's customer service staff XXX. Please wait a while. I will arrange the professional designer of the company's design department to answer questions. If the customer goes to the store for consultation, the administrative staff can say: Hello, please wait a moment in the Convention District. The company will arrange professional designers to receive you. After the job is handed over to the designer.
(3) The company's storefront is a working area, and all activities that are not related to work are strictly prohibited. Each employee within the company has the responsibility and obligation to maintain the company's image. In the store, there are only two types of names such as "brother" and "sisters" in the store. There are only two types of names: work titles or names. Different departments and different division of labor. Each employee should adhere to their own posts, prohibit string work hours, and leave their work area without authorization.
(4) The construction management manual, material supplier information, forensic information, contact telephone, etc., all of which are preserved and managed by the engineering department.
(5) The company's internal business reward system is implemented. As long as the company provides customer information and a successful signing, the corresponding reward can be received regardless of the construction staff or company employees. Not only increase corporate cohesion, but also inspire each employee of the company to act, and the whole people are soldiers.
(6) In the case of conditions permit, it is necessary to make rectifications for the company's store image, layout, and working area.
The work plan of the decoration company 2
This in a blink of an eye, 20xx has passed for more than half of the time. During this time, the second -tier department worked together to cooperate with the first -tier department. Progress, the following explanations are based on the work of the second half of the 20xx year:
The project
The first thing to say is the lifeblood department of the company's operation, the engineering department, which mainly includes three aspects:
I. Site management
In the management of project managers and quality inspection, thereby strengthening the strengthening of construction site management, strictly controlling the quality of the project and strictly grasping construction periods, improving the construction site services, and increasing the proportion of returning to the return.
1. The extension site in the first half of the year is 9 households, and the extension site in the second half of the year is 5 households.
. 209 households have been started so far this year.
. This year, the construction site has been conducted 26 inspections.
In the next time, the second -tier department will work unremitting efforts:
1. Digestion extended construction site, especially the extended construction site in the first half of the year, reducing the extension of the construction site.
2. Increase the start -up efforts to urge the existing accumulated customers to promote construction.
3. Strengthen inspection work and effectively supervise the construction and services of high -quality supervision.
. The assessment of quality inspection and project managers
1. Strengthen the professional training assessment of quality inspection, familiar with process standards and process processes, familiar with buyers and package rules, and facilitate the processing of emergencies in the work. Conventional situation.
. In terms of quality inspection and training, we must implement a new and cooked training model to make the new quality inspection familiar with the work content and engineering supervision process as soon as possible.
3. Quality inspection must strictly grasp the internal control period and contract period, and timely urge relevant personnel to rectify the construction site problems, improve the image site image, and improve the overall construction site.
4. Increase service awareness of quality inspection and project managers.
5. Continue to implement the monthly assessment mechanism of the project manager, and strictly implement the reward and penalty system.
6. Priority to the service of the construction site and the return of the returned passengers.
7. The project manager pick -up volume in the form of transparency and announce the upper wall.
8. When dealing with the construction site, coordinate and cooperate with the customer service department, the main materials department, and the design department to improve the efficiency of work, reduce complaints, and reduce losses.
9. For the problems of the inspection site, classify, analyze, and deal with the incidence of conventional problems.
. Regarding the review work plan
1. In the process of drawing and quotation review, ensure accurate accuracy.
2. Summarize various issues, conduct regular training for designers and related personnel to effectively avoid problems.
3. Through training, effectively reduce the number of reviews and ensure the quality of construction.
4. Improve the loopholes in the package and buyer mode.
The main materials
The above is an explanation of the engineering department. The next thing to talk about the operation guarantee department
. The internal management of the main material department
First of all, for the internal management of the main material, there are the following points:
1. Play orders in time and accurately, and implement the construction period one by one.
. The main materials are words and deeds, correct attitude, and cultivate a positive and optimistic attitude.
3. Strengthen the management of material providers, and adhere to: plan, arrange, check, implement, coordinate, and feedback.
. Improve the professional knowledge of the main materials of the main materials, and participate in the on -site study site on the site of the inspection site to study and install the standards and the reasons and avoidance methods of after -sales problems.
. The management of the main material dealer
It the management of the main material dealer is more important:
1. Strictly require the inventory of the main material to ensure the timely supply.
. Strictly require the main material merchant to conduct self -inspection to ensure the quality of installation. For malignant installation service issues, rectification has been rectified and fined, and strict punishment.
. For rectification and maintenance, improve the efficiency of treatment problems, reduce rectification and maintenance rates, thereby improving customer satisfaction.
4. Further improve the connection with the main materials to improve work efficiency.
. The maintenance of the exhibition hall maintenance and package reorganization
1. The main material staff inspects the exhibition hall every day, the quality inspection is a monthly inspection, and the quality of the exhibition hall samples and public regions will be maintained in a timely manner.
2. In the next half of the year, two packages will be integrated, and brand products will be reserved at the same time.
. The main material dealer reserves
1. 1-2 material vendors of various product reserves in order to prepare the company and provide convenient conditions for the later work.
The above the main materials department mainly discusses the four aspects. In addition, in the company's operation, the role of the link and bridge, the department responsible for coordination and communication also plays its irreplaceable role, and provides important information in data statistics and case analysis. The following will tell about the work of the customer service department work. :
. Pre -sale work
1. For the return visit to the customer, inherit the 100 % return visit rate in the first half of the year, and add customer WeChat through the return visit, effectively use the WeChat platform, timely use the WeChat platform to conduct customers in time for customers Serve.
2. During the pre -sale work, the focus is on the return processing. In the first half of the 20XX year, a total of 44 households (including 3 households), with an appointment amount of 4554965.36 yuan, and paid 447472.5 yuan (including 5 households, 50100 yuan, 1 purchase material, 20,000 yuan). Gold 42793.072 yuan. It is planned to decrease by 2 percentage points in the second half of the year, and the breach of damages will be increased by 2 percentage points.
. The work during sale
The focus of work on sale is the focus of the entire construction site service, and it is also difficult. Strengthening the service in sales is the most important link to improve customer satisfaction:
1. Continuously realized sales China customers return to visit at least once a week, and the return rate reaches 100 %. At the same time, the WeChat platform uses WeChat platform to establish WeChat groups and company staff WeChat groups.
2. Prevent complaints should be prevented in advance. The major complaint rate in the first half of the 20xx year accounted for 9.7%of all complaints, of which the cost of accident complaints was the most, followed by the cost of product quality; generally 90.3%of all complaints, of which cabinets and ceiling complaints
are high, and the proportion of high proportion is high. Secondly, the proportion of base installations is high. The major complaint rate in the second half of the year is controlled at 9 percentage points. In the construction of the buyer model, the preliminary experience is summarized and the complaint rate is reduced. General complaints improve the quality and quality of the installation service through product self -inspection, and strive to reduce the complaint rate by 5 percentage points.
3. Complaints are closely linked to fines. In the first half of the year, the highest proportion of the fine department was the main material department, followed by the engineering department. In the second half of the year, through strengthening the quality of the project, improving the project process, and improving service awareness, thereby reducing complaint compensation, improving customer satisfaction, and taking fines if necessary to urge relevant personnel to improve services.
. After -sales work
The long -term and complexity of after -sales maintenance and complaint work:
1. In the first half of the year 141 households, 117 households have been repaired, the base installation rate is 82.98%, the main materials are repaired 288 households, the main materials have been maintained 269 households, and the main material maintenance rate is 93.40%.
2. In the later work, the quality of the unnecessary repairs and problems will be reduced through the quality control of the early engineering project and the introduction of product use. For example: shower cracks, small water outlets, etc., such problems are closely linked to regional geographical characteristics. In the special water quality characteristics, products should be paid more attention to introducing products to customers to reduce post -repairs.
3. The cooperation of various departments improves the maintenance rate. The base installation maintenance rate increased to 90%, an increase of 7.02 percentage points in the first half of the year, the main material maintenance rate increased to 95%, an increase of 1.6 percentage points in the first half of the year, and the overall maintenance rate increased to 92.5%, a year -on -year increase of 2.52 percentage points.
. The maintenance of furniture and soft furniture accessories enters the exploration running -in stage, strengthens the explanation of the use of products of furniture and soft accessories, and timely and effectively provides after -sales service
to improve customer after -sales satisfaction Spend.
. The maintenance plan of the old customer
In after -sales work, the maintenance of old customers has great significance. Long -term care, care, and maintenance will help enhance the company's reputation and realize secondary marketing of old customers. In the next half of the year, the Mid -Autumn Festival and New Year's Day customers greeting the return visit to the New Year's Day, added WeChat, deepened the customer's impression, promoted the company's new developments, and attracted the potential customers behind the old customers.
The work plan of the decoration company III
. Environmental analysis
(1) Macro environmental analysis of enterprise development:
. Population environment: accompanied by the booming of the real estate industry in Nanchang market Development, more and more people have also set off a wave of buying a house. Simply examine the age structure of the following people who buy the house. The 20-45-year-old population accounts for 80%of the entire market. Requires novelty. This has been guided to some extent for our company's target market.
. Economic environment: Nanchang's consumption level can be seen. From the perspective of years of economic development, Nanchang's economy shows fast rapidness. For progress, of course, there is another point that we should pay attention to is that the foreign households who buy a house in Nanchang also account for a certain amount. (These people either have money to buy a house)
(2) environmental analysis of the same industry: : :
The positioning of our company is a management enterprise. To create its own brand image, I did a simple environmental analysis compared to other companies for reference:
Disadvantages:
Factors: No Formed a certain brand effect, the influence is not enough. The capital strength is inferior.
Revelation: Establish your own brand early, increase publicity, and strive for the business volume of the marketing department. The marketing department and marketing department's publicity in the community are particularly important. To make a corporate image, it is necessary to be active in the taste of the public. The core and motivation of people's enthusiasm is always determined. Implement tracking.
Revelation: Strengthen market propaganda, pay attention to the assessment of employee performance level, focus on respect for employees.
threats:
Factors: some small companies will use the inferior materials, low quotation to attract customers . For large companies, they will also use their own financial strength and brand value. Fake fakes must also grab market share. The relative chaos of Nanchang's home improvement industry also has a certain impact on us. Real estate development and the personnel who moved into the community this year have improved significantly compared with last year. However, the decoration company has not changed from last year. How much effect does the sales have. I think that according to the threat of other companies, we can make a differentiated marketing method, the quality and price of the materials can give consumers integrity. In addition In this way, it can also increase its publicity on the noodles, which is conducive to the establishment of the brand.
Opportunity:
Factors: The decoration industry is a rising industry. With the rise of real estate and the development of Nanchang economy, this will It is conducive to the development of Nanchang Decoration Company.
Revelation: Seize the opportunity to catch up and study the development of advanced marketing models.
(3) Analysis of the micro -environment within the company:
1. Marketing Department: The number of personnel in the marketing department played a positive role to a certain extent, but considering the company's funding issues, the company’s funding issues , I suggest that some low salary and unpaid personnel will be recruited to achieve no basic salary, no basic salary or half -bottom salary in salary management.
This attention to the evaluation of personnel performance and the use of incentive mechanisms. Another point is to pay attention to the loss of employees. By the end of the year, employees may resign. Most of these people's departure is because they have customers who want to get a big one at the end of the year. In terms of extent, it is also because the company's hunting marketing method (find the
one or two of the villa, you can do not do it for one year, and it will be wasteful for a year). I personally think that it should be a good platform, Prevent the loss of outstanding personnel.
2. Design Department: Pay attention to the novelty of the design concept. (I think the quality of the material does not show it to the customer, let him feel it) and the level of design. It can be imagined that each company can use advanced materials, which has limited room for improvement of materials, and the best on the market is placed there. However, there is a lot of room for design. I think the quality of recruitment of personnel in the design department is very important.
3. Engineering Department: The quality of construction quality, the thickness of the living will also affect the quality problems of subsequent payment and house delivery, and so on. In order to improve the construction quality of the Ministry of Engineering, we can hang the championship list and allow the construction of a good team with a low complaint rate to inspire each construction department.
. Marketing:
(1) Promotion: Since the company has just established, it is relatively inferior to the strength of funds, we have to put the effective utilization rate of funds in an important position. I personally think that : 1. The choice problem of advertising. Compared with the short -term timeliness of newspapers, I think I should choose a newly -opened newly opened newly -opened neighborhood.还可以用赠送我们公司的环保袋(内含彩页宣传页)等手段做宣传.2、除展厅这样的展销之外，我个人认为还有样板房优惠，优惠券，会员营销(注册会员， I recommend customers to come over and give rewards in the future) and so on. 3. Price skills: Tail number is priced, for example, the original budget amount of 40,000 was changed to 39900. There is also a price difference according to demand. Some people have money. As long as the design is spent, the price can be increased.
(2) Target market:
1. From the type of decoration site, the decoration industry is divided into home improvement, workwear, and commercial improvement. Because home improvement accounts for more than 80%of the entire decoration industry, our company's main goal is home improvement.
2. From the level of decoration customer consumption level, it is divided into high -end, mid -range, and low -end. We are currently a relatively small scale to build a company similar to brands similar to star art, the home of Kang, Longfa. However, because our company has just entered this industry in just a few years, I personally think that we can focus on low -end customers in advance. In this way, compared with some small companies, our competitiveness is far stronger. In addition, because Nanchang's consumption level is not very high, low -end customers are the mainstream of consumer groups, we can not only take the opportunity to expand the market share, but also improve the brand's impact. (This is just my personal opinion, the company can consider it by itself)
The decoration company's marketing department plan and operation process
. Personnel construction: number of people
Pugs building channels: recruitment and interior recruitment The form of human formation of
Management policy: human nature, fairness, justice, smoothness, dynamics, and capable of being able to use them on the right position
.
The purpose of employment: A, virtue and talent, reuse B, have no talents, cultivate
C, talent and no virtue, limited D, no virtue and talent, abandon
talent Value: Let each market employee use its greatest talent and let them have a rich life.
. The principle of assessment before training before training:
A. Training content
1. The company's corporate culture ---------- establishment time, establishment structure, main projects, main projects , Specific groups such as
2. The relevant management system of the company -------------- and duty tables, business duty tables, dispatch systems,
inspection system, construction management system, etc.
3. The prospect of the decoration industry
4. Work signing process
B, 1, decorative skills training, answers
2. Practical exercises (customer -business)
3. Material training
4. Craft training
5. Internal management regulations of the marketing department
C, 1, competitors analysis
, channel construction
3. Community Promoting questions and answers
4. Core competitiveness training
5. Telephone marketing actual combat Q n 3. Personnel division
1. Forms group system, generate team leader
2, Divide the community, arrange personnel to enter
3. Open ingredient package pattern with design
. Channel construction
responsibility to people, special personnel responsibility, telephone list distribution system Data
business cards, apartment research and development, customer registration form (two copies in this table)
Basic procedures:
. Salesman contacts contact information (or on -site room) telephone notification design The department manager, arranged personnel after the households (the market personnel fill in the customer registration form) to submit the market manager of the marketing department (1 copy of the roots) with the designer to contact the visiting customers (at this time the designer dominates) Note: The customer registration form should be handed over before the morning meeting.
2. The salesman leaves a phone call in the community to fill in the customer registration form to submit the market manager archive (prepared to determine the source of the customer) (the salesman is left in the hands of the fundamental Dafa) Note: (This form should be filled in in detail) Customer registration form for customer registration form From time to time, the marketing manager checks, the marketing department personnel shall fill in the contract content in detail on the customer registration form (specifies to conduct an appointment for 2 days per day)