1 thought on “What are the advantages of product professionalism and market specialization?”
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The professional advantages of the market are as follows: 1. Generally speaking, this subject takes into account all the management process of the enterprise. . There is a lack of high -quality salespersons in society. Everyone can become a salesperson, but most of the high -quality skills come from marketing. . The future employment prospects are quite considerable. As long as a industry is determined, you can basically try all positions. The advantages of product specialization are the production of a certain or one type of product, which is conducive to the advantages of the formation and development of production and technology, and establish an image in this field. Extension information: The target market selection standard (1) It has a certain scale and development potential. The company that enters the market is expected to make a profit. If the market size is narrow or shrinking, it is difficult to develop after entering the company. At this time, you should consider it carefully and not to enter easily. of course, enterprises should not take market attraction as the only choice, especially to avoid the "majority fallacy" as much as possible, that is, the same thinking logic as competitive companies should be followed. market. The result of everyone's competition for the same customer base is the unreasonable waste of excessive competition and social resources, and at the same time ignore some needs that consumers should meet. At present, many domestic companies are often used as the preferred markets, especially in large and medium -sized cities. While ignoring small towns and rural markets, they are likely to fall into misunderstandings. If you change your way of thinking, some companies with poor management may have a "bright future" situation. (2) The attractiveness of the structure. The market segment may have the required scale and development characteristics, but from the perspective of profit, it may not be attractive. Porter believes that there are five forces that determine the long -term attraction of the entire market or any of its segments. These five categories are: competitors in the same industry, potential new competitors, alternative products, buyers and suppliers. (3) Compliance with the company's goals and capabilities. Although some market segments are attractive, they cannot promote enterprises to achieve their development goals, and they cannot even distract the attention of enterprises to achieve their main goals. We should consider giving up such a market. Reference Resource Source: Baidu Encyclopedia-target market selection strategy
The professional advantages of the market are as follows:
1. Generally speaking, this subject takes into account all the management process of the enterprise.
. There is a lack of high -quality salespersons in society. Everyone can become a salesperson, but most of the high -quality skills come from marketing.
. The future employment prospects are quite considerable. As long as a industry is determined, you can basically try all positions.
The advantages of product specialization are the production of a certain or one type of product, which is conducive to the advantages of the formation and development of production and technology, and establish an image in this field.
Extension information:
The target market selection standard
(1) It has a certain scale and development potential.
The company that enters the market is expected to make a profit. If the market size is narrow or shrinking, it is difficult to develop after entering the company. At this time, you should consider it carefully and not to enter easily.
of course, enterprises should not take market attraction as the only choice, especially to avoid the "majority fallacy" as much as possible, that is, the same thinking logic as competitive companies should be followed. market.
The result of everyone's competition for the same customer base is the unreasonable waste of excessive competition and social resources, and at the same time ignore some needs that consumers should meet.
At present, many domestic companies are often used as the preferred markets, especially in large and medium -sized cities. While ignoring small towns and rural markets, they are likely to fall into misunderstandings. If you change your way of thinking, some companies with poor management may have a "bright future" situation.
(2) The attractiveness of the structure.
The market segment may have the required scale and development characteristics, but from the perspective of profit, it may not be attractive. Porter believes that there are five forces that determine the long -term attraction of the entire market or any of its segments. These five categories are: competitors in the same industry, potential new competitors, alternative products, buyers and suppliers.
(3) Compliance with the company's goals and capabilities.
Although some market segments are attractive, they cannot promote enterprises to achieve their development goals, and they cannot even distract the attention of enterprises to achieve their main goals. We should consider giving up such a market.
Reference Resource Source:
Baidu Encyclopedia-target market selection strategy