5 thoughts on “What are the operating models of online stores”
Alan
Throughout the e -commerce rivers and lakes, JD.com made a third largest comprehensive e -commerce platform from a 3C digital product vertical e -commerce. … The e -commerce platform has been strong from one super, and now the three -legged vertical e -commerce has appeared. This this article has compiled some of the following business models in the e -commerce industry in recent years. Maybe you can find a nugget opportunity. 1. Platform type is a platform for individuals or enterprises to open store transactions. Just like offline markets and shopping malls, Taobao is undoubtedly the largest e -commerce platform at present, breeding various e -commerce companies under Taobao's ecosystem. Muomi e -commerce platforms such as micro -shops, Youzan, Mengdian and other mobile e -commerce platforms that have risen in the era of mobile Internet have provided a tool for entering the circle of friends as a micro -business. The publicity of the circle of friends, that is, the overdraft of personal credit; Mengdian is mainly through the promotion methods of low -cost groups, fission -type drainage methods, and essentially a trading platform. It, I always don’t understand why it is called "WeChat" because it is referred to as a business in WeChat? I think if it is not to block Taobao and Taobao's supervision. It may be very limited. 2, vertical mainly operating a single category. Vertical e -commerce has a very important characteristic that the products sold are self -employed. Such companies generally obtain the agency rights of certain brands or The right of distribution, by earning the difference in profitability, such as the preferential purchase of the main shoes, the cost of making clothing, the wine of wine, and so on. The APP of vertical e -commerce in the era of mobile Internet has sprung up, such as Chunshui Hall for adult products, such as SF preferred, Netease strict selection, etc. 3, mixed The vertical e -commerce development to a certain extent will inevitably encounter bottlenecks. The most effective way to break through the bottleneck is the expansion of the category. For example , Le Bee, Amazon, and Dangdang, now they have all developed into an e -commerce platform. Of course, I believe that more is the inevitable result of capital operation. The characteristics of these platforms are self -employed stores, self -employed original advantages categories, and through expanding market share, striving for more bargaining capabilities, earning the price difference between suppliers; introducing more types of destination brands to enter the station settlement Opening a store, revenue through commission, service fee, advertising fee and other income. 4. Flash purchase type The flash purchase website is essentially the platform, but the difference is still very large. There is no shop in the flash purchase platform. For example, Vipshop, gathering cost -effective, the main core competitiveness of such promotions is limited time, limited, and lowest price. And in order to establish a competitive barrier, Vipshop builds its own warehousing and logistics system to ensure consumer shopping experience. Many people will talk about receiving the goods for a long time, because after all, the brand side will send the goods to the Vipshop warehouse. The advantage is that Vipshop holds user information tightly in its own hands to avoid loss. 5, shopping guide type mainly made flow distribution. The profit model is mainly to earn transaction commissions, like some shopping guide websites such as 9 free shipping, cabbage price, and rebate network. Profit, large Taobao customers are quite profitable, and there are some coupon distribution platforms. It is also the nature of Taobao customers. Large shopping guide websites will also have the form of CPC and CPM. The earliest beauty theory and Mushroom Street were the social guide purchase website and the best shopping guide website at that time. Now it has been transformed into an e -commerce platform. There is an advertisement in accordance with the display or click -in charges. The second half of the year of 2015 started on the fire, and the live broadcast of the shopping guide came into being. In the form of live broadcast, the host tried on the live broadcast of clothes and cosmetics to provide consumers with a more intuitive shopping experience and enhance the conversion rate. 6. Buyer type This is to master trendy information and fashion trends, which can help consumers buy products around the world, or have a group of fans to master certain orders. This model is beautiful and oxygen. Through fashion buyers around the world, it is provided to consumers to collect fashion items. 7, content type Inned content profit based on OGC, PGC or UGC models, Xiaohongshu is a typical example. Little Red Book users on the APP to take the sea Amoy shopping list, Xiaohong The book digs out the explosion through data analysis, and purchases itself for related sales. Another example is that it is worth buying, and it is also based on the integration of Haitao's preferential information. In essence, it also belongs to shopping guides. In order to meet the needs of users' shopping, and to leave users in Taobao's ecosystem, Taobao has been vigorously supported by Taobao. Functions make high -quality recommendations for users and guide shopping decisions. Content -type vertical e -commerce is mainly profitable by price difference. Pure content is mainly through sales commissions profitability. Of course, many of the soft texts also collect money by articles. 8, service type mainly refers to companies that provide e -commerce supporting services on the e -commerce platform, such as operating on behalf of the business, and collect service fees for the brand business transportation camp online stores. Store decoration, design, photography, customer service, warehousing, training and other series of services. This is the entrepreneurial direction of many friends who do operations. What I have to mention is that there are gray production, search optimization, and derived services such as brushing, empty bags and other services. Faced with various needs of consumers, from producers to consumers, there are various roles in each ring. In this market, there are tens of millions of profit models. As long as you master market rules and industry skills, you may rely on e -commerce developers to become rich.
If need to be said thoroughly, I think it can't be finished for a year and a half.
does not know your current state, is it a physical entrepreneur? Or individual entrepreneurs? Or do you want to find an e -commerce work? Different people, the content you want to know is different. It cannot be generalized. It is more concerned about e -commerce thinking for entrepreneurs and more concerned about practitioners. Moreover, e -commerce has developed for many years, the economic form and the real economy are becoming more and more similar, and the difficulty of entering the industry is getting lower and lower.
It don't understand your specific situation, so I can't answer you directly.
But really wants to summarize in one sentence:
The retail profit earning profit and earning customers, group purchase channels depend on connections, wholesale and sell sales.
All data speaks, all the marketing is first, either earn customers, or make profits.
If you are interested, you can communicate with me. May everything go smoothly.
There are many types of e -commerce operation models. The following explanations are explained: . C2C is also (consumer to consumer) consumers and consumers e -commerce C2C refers to consumers and consumers Interactive transactions, this way of trading is more variable. The C2C business platform is to provide a online trading platform for buyers and sellers, so that the seller can actively provide the product to provide online auction, and the buyer can choose the product to bid. Its representatives are the models of eBay and Taobao e -commerce. . B2B is (Business to Business) E -commerce between enterprises and enterprises B2B e -commerce refers to the e -commerce activities carried out among enterprises as the main body. Refers to the supply and demand of e -commerce transactions are merchants (or enterprises and companies). They (others) use Internet technology or various business network platforms to complete business transactions. Its main representative is Jack Ma's Alibaba e -commerce model. The B2B is mainly aimed at the information integration between the internal and enterprise (B) and the upstream and downstream cooperative manufacturers (B), and trades between enterprises and enterprises on the Internet. Through the foundation of information circulation by the enterprise internal network (INTRANET), and an Extranet combined with the upstream and downstream manufacturers of the industry, the supply chain (SCM) integration is achieved. B2B e -commerce will bring lower prices, higher productivity and lower labor costs and more business opportunities to enterprises. three, C2B, (Consumer to Business) Consumers and e -commerce between enterprises C2B is a more suitable consumer group through the Internet to realize custom -made consumption. For consumers, it is a more ideal consumer model. The e -commerce model can establish different classification frameworks from multiple angles, comparison
Hello, take Taobao online stores as an example. There are four main business modes: . The real store plus online store type: This model is a business model that many personal stores and enterprises will adopt. With the double operation of online stores, it can be traded online and offline. . Specialty store type: Only one brand product series is not only professional, but also the quality of all products is guaranteed. For example, there are many specialty stores in Taobao Mall. This specialty store needs brand authorization, and the threshold requires a certain height. . Supermarket type: The product types are widely paved. The purpose is to close the needs of the new fashion of the Internet, constantly update the product types, and always be close to popular products. . Integrate various network resources to achieve interconnection and form a strong strength: the use and integration of various network resources are used, and its effects are very powerful.
At present, the business model of Taobao online stores has the following six: wholesale retail model, distribution model, special product model, professional product model, physical store online store model and virtual product model.
Throughout the e -commerce rivers and lakes, JD.com made a third largest comprehensive e -commerce platform from a 3C digital product vertical e -commerce. … The e -commerce platform has been strong from one super, and now the three -legged vertical e -commerce has appeared.
This this article has compiled some of the following business models in the e -commerce industry in recent years. Maybe you can find a nugget opportunity.
1. Platform type
is a platform for individuals or enterprises to open store transactions. Just like offline markets and shopping malls, Taobao is undoubtedly the largest e -commerce platform at present, breeding various e -commerce companies under Taobao's ecosystem.
Muomi e -commerce platforms such as micro -shops, Youzan, Mengdian and other mobile e -commerce platforms that have risen in the era of mobile Internet have provided a tool for entering the circle of friends as a micro -business. The publicity of the circle of friends, that is, the overdraft of personal credit; Mengdian is mainly through the promotion methods of low -cost groups, fission -type drainage methods, and essentially a trading platform.
It, I always don’t understand why it is called "WeChat" because it is referred to as a business in WeChat? I think if it is not to block Taobao and Taobao's supervision. It may be very limited.
2, vertical
mainly operating a single category. Vertical e -commerce has a very important characteristic that the products sold are self -employed. Such companies generally obtain the agency rights of certain brands or The right of distribution, by earning the difference in profitability, such as the preferential purchase of the main shoes, the cost of making clothing, the wine of wine, and so on.
The APP of vertical e -commerce in the era of mobile Internet has sprung up, such as Chunshui Hall for adult products, such as SF preferred, Netease strict selection, etc.
3, mixed
The vertical e -commerce development to a certain extent will inevitably encounter bottlenecks. The most effective way to break through the bottleneck is the expansion of the category. For example , Le Bee, Amazon, and Dangdang, now they have all developed into an e -commerce platform. Of course, I believe that more is the inevitable result of capital operation.
The characteristics of these platforms are self -employed stores, self -employed original advantages categories, and through expanding market share, striving for more bargaining capabilities, earning the price difference between suppliers; introducing more types of destination brands to enter the station settlement Opening a store, revenue through commission, service fee, advertising fee and other income.
4. Flash purchase type
The flash purchase website is essentially the platform, but the difference is still very large. There is no shop in the flash purchase platform.
For example, Vipshop, gathering cost -effective, the main core competitiveness of such promotions is limited time, limited, and lowest price. And in order to establish a competitive barrier, Vipshop builds its own warehousing and logistics system to ensure consumer shopping experience. Many people will talk about receiving the goods for a long time, because after all, the brand side will send the goods to the Vipshop warehouse. The advantage is that Vipshop holds user information tightly in its own hands to avoid loss.
5, shopping guide type
mainly made flow distribution. The profit model is mainly to earn transaction commissions, like some shopping guide websites such as 9 free shipping, cabbage price, and rebate network. Profit, large Taobao customers are quite profitable, and there are some coupon distribution platforms. It is also the nature of Taobao customers. Large shopping guide websites will also have the form of CPC and CPM.
The earliest beauty theory and Mushroom Street were the social guide purchase website and the best shopping guide website at that time. Now it has been transformed into an e -commerce platform. There is an advertisement in accordance with the display or click -in charges.
The second half of the year of 2015 started on the fire, and the live broadcast of the shopping guide came into being. In the form of live broadcast, the host tried on the live broadcast of clothes and cosmetics to provide consumers with a more intuitive shopping experience and enhance the conversion rate.
6. Buyer type
This is to master trendy information and fashion trends, which can help consumers buy products around the world, or have a group of fans to master certain orders. This model is beautiful and oxygen. Through fashion buyers around the world, it is provided to consumers to collect fashion items.
7, content type
Inned content profit based on OGC, PGC or UGC models, Xiaohongshu is a typical example. Little Red Book users on the APP to take the sea Amoy shopping list, Xiaohong The book digs out the explosion through data analysis, and purchases itself for related sales. Another example is that it is worth buying, and it is also based on the integration of Haitao's preferential information. In essence, it also belongs to shopping guides.
In order to meet the needs of users' shopping, and to leave users in Taobao's ecosystem, Taobao has been vigorously supported by Taobao. Functions make high -quality recommendations for users and guide shopping decisions. Content -type vertical e -commerce is mainly profitable by price difference. Pure content is mainly through sales commissions profitability. Of course, many of the soft texts also collect money by articles.
8, service type
mainly refers to companies that provide e -commerce supporting services on the e -commerce platform, such as operating on behalf of the business, and collect service fees for the brand business transportation camp online stores. Store decoration, design, photography, customer service, warehousing, training and other series of services. This is the entrepreneurial direction of many friends who do operations. What I have to mention is that there are gray production, search optimization, and derived services such as brushing, empty bags and other services.
Faced with various needs of consumers, from producers to consumers, there are various roles in each ring. In this market, there are tens of millions of profit models. As long as you master market rules and industry skills, you may rely on e -commerce developers to become rich.
How to operate online stores is too broad.
If need to be said thoroughly, I think it can't be finished for a year and a half.
does not know your current state, is it a physical entrepreneur? Or individual entrepreneurs? Or do you want to find an e -commerce work? Different people, the content you want to know is different. It cannot be generalized. It is more concerned about e -commerce thinking for entrepreneurs and more concerned about practitioners. Moreover, e -commerce has developed for many years, the economic form and the real economy are becoming more and more similar, and the difficulty of entering the industry is getting lower and lower.
It don't understand your specific situation, so I can't answer you directly.
But really wants to summarize in one sentence:
The retail profit earning profit and earning customers, group purchase channels depend on connections, wholesale and sell sales.
All data speaks, all the marketing is first, either earn customers, or make profits.
If you are interested, you can communicate with me. May everything go smoothly.
There are many types of e -commerce operation models. The following explanations are explained:
. C2C is also (consumer to consumer) consumers and consumers e -commerce
C2C refers to consumers and consumers Interactive transactions, this way of trading is more variable. The C2C business platform is to provide a online trading platform for buyers and sellers, so that the seller can actively provide the product to provide online auction, and the buyer can choose the product to bid. Its representatives are the models of eBay and Taobao e -commerce.
. B2B is (Business to Business) E -commerce between enterprises and enterprises
B2B e -commerce refers to the e -commerce activities carried out among enterprises as the main body. Refers to the supply and demand of e -commerce transactions are merchants (or enterprises and companies). They (others) use Internet technology or various business network platforms to complete business transactions. Its main representative is Jack Ma's Alibaba e -commerce model. The B2B is mainly aimed at the information integration between the internal and enterprise (B) and the upstream and downstream cooperative manufacturers (B), and trades between enterprises and enterprises on the Internet. Through the foundation of information circulation by the enterprise internal network (INTRANET), and an Extranet combined with the upstream and downstream manufacturers of the industry, the supply chain (SCM) integration is achieved. B2B e -commerce will bring lower prices, higher productivity and lower labor costs and more business opportunities to enterprises.
three, C2B, (Consumer to Business) Consumers and e -commerce between enterprises
C2B is a more suitable consumer group through the Internet to realize custom -made consumption. For consumers, it is a more ideal consumer model.
The e -commerce model can establish different classification frameworks from multiple angles, comparison
Hello, take Taobao online stores as an example. There are four main business modes:
. The real store plus online store type: This model is a business model that many personal stores and enterprises will adopt. With the double operation of online stores, it can be traded online and offline.
. Specialty store type: Only one brand product series is not only professional, but also the quality of all products is guaranteed. For example, there are many specialty stores in Taobao Mall. This specialty store needs brand authorization, and the threshold requires a certain height.
. Supermarket type: The product types are widely paved. The purpose is to close the needs of the new fashion of the Internet, constantly update the product types, and always be close to popular products.
. Integrate various network resources to achieve interconnection and form a strong strength: the use and integration of various network resources are used, and its effects are very powerful.
At present, the business model of Taobao online stores has the following six: wholesale retail model, distribution model, special product model, professional product model, physical store online store model and virtual product model.