wholesale beading jewelry supplier APP user growth system full analysis 丨 why require user growth system

wholesale gemstone jewelry uk Text/everyone is the product manager author: @jinky originaln Study by Cainiao (Public Account :)n A long time ago, everyone had a product manager who had asked me, but the content of this part of the user growth system involved a lot, and everyone required that there must be dry goods. There are cases and methodologies. It's not a piece of patchwork.n After several months of data collection, sorting and modification, this article from the theoretical, methods to case analysis was finally completed. At the same time, everyone is a product that must have dry goods. There are cases and methodology. For this reason, they have adjusted several drafts and added more cases and more popular languages. I hope to use this system to sort out the content of the user growth system you understand. At the same time, I hope to help all the products, and I hope that you will communicate with me in the public account.n For Wen Si Road, you can refer to the figure below:n 1. What is user growth systemn Keywords: promotion, retainn The growth system is the measurement of the user's loyalty and contribution as a user's behavior through numerical user behavior. The growth system is a means of operation, but many times the product manager is responsible for planning and implementation.n 2. The meaning of the user growth systemn For users, a good user growth system helps to guide users to use product functions, satisfy the user's sense of accomplishment, enjoy more and better privileges, and at the same time obtain benefits (discounts, status, fame, etc.) from the platform.n For the platform, it is possible to understand the user's usage through the user growth system, separate users at different levels, and prepare for subsequent refined operations. The task designed in the growth system. That is, it is conducive to providing user stickiness and loyalty. At the same time, it also guides user output (, sun -sucks, etc.), which helps to promote consumption and new, etc. It is of great significance to realize the commercial value of the platform.n A good user growth system is of great value for improving user loyalty and improving user stickiness; the user growth system without value must have no sense, but it may be counterproductive. After all, users are not stupid, they will not waste precious time to help us complete KPI.n 3. The design points of the user growth systemn 任 Thinking of tasks from the perspective of user instead of operating goalsn For example, make a fitness application to give investors DAU:n Error: It is required that users are required to exercise 50 articles every day.n Correct: Set up daily tasks, and say that you need to exercise to make your body better, so you must exercise 2 hours a day and check in, so that users will be happy to accept.n 偶 The integration system should be solvedn Different product decoupling between different productsn In a large company, if you want to apply for a company -level virtual currency or a business unit to use the growth system of another business department, you often need to approve applications for various means, and there are more applications. This will bring restrictions on product development and lack flexibility. Each product should separate the virtual currency system appropriately, and provide exchange capabilities between different systems to bring convenience and control risks.n A product internal decouplingn For example, virtual currencies that can be equal to cash equal value should be separated from the operation rewards. The user's participation in the reward parts obtained by the interaction of the platform to avoid the occurrence of cash vulnerabilities to organize the brush.n 台 The system should reflect the characteristics of the platform's core businessn For example, a mother -to -child community, its currency name can be called BABY; the daily task of a fitness app is set up to set tasks, such as the type, number, and length of exercise; Distribution incentives.n ▍ Inspiration can be perceivedn When users upgrade or get rewards, be careful not to harass the user, but they must not notify the user. The notification method should have platform characteristics and novel (reference to the grade display of Appendix Malaysia Honeycomb). To get a praise, get a growth value, which can not cause users to be excited. The value can be set up a little larger.n 续 The system should develop sustainable developmentn The system design should be considered at the beginning of the system. If there are fewer levels, the recycling mechanism of growth value should be considered. When the growth system is calculated, consider whether the current design reserves enough operating space. After a few events can be rewarded, users who participate in the event are full. It is also necessary to consider how long the current level system can be used, and how long it takes to increase levels and the like (generally do not modify the existing level, because the phenomenon of unpleasant users may be unpleasant).n 4. The form of user growth systemn There are many forms of the growth system, such as points, virtual currencies, growth values, experience values, levels, identity, privileges, achievements, medals, rankings and virtual props, and even the sequence of gray.n Number of fansn It is difficult to export the closed relationship chain such as WeChat and QQ to the third -party application. At this time, the platform self -built relationship chain is required, and the number of fans is the intuitive measure of how much value the user brings to the platform. According to the Matthew effect, this part brings a lot of active users to the platform, and the platform can also focus on resource diversion to them to form a virtuous circle.n ▍ ▍ ▍n Identity is generally a mapping of physical identity, but it can change intermittently without the ability to grow continuously.n 1. Real -name authenticationn According to whether there is a business license, a media license and other physical licenses to convert to an account corresponding to different functional categories online. The most common is users who use ID cards to register real -name. These users have higher credibility and traceability than ordinary registered users. In the APP, it is generally displayed in the form of the lower right corner of the avatar.n 2. Asset leveln Such as the credit card gives black cards, gold cards, and so on.n 3. Activityn It is manifested as the masters system, super VIP, etc., which are generally displayed in the form of a small label in the app.n ▍ ▍ ▍n Level is the foundation and basis of the privilege system. The level is divided into validity period (JD member level, Thunder member level) and no validity period (QQ level, game level). It can be determined according to the experience value/growth value, or it can be determined according to 100 % of the users, such as the members of Ant Financial:n Growth valuen It is also the difficulty of calculating the level of the level of the entire user growth system. The growth value is generally not consumed, and the growth value of the validized level system will be deducted on a regular basis. The source generally includes consumption, interaction, and online duration, and it is generally only used to calculate the level.n ▍ virtual currencyn Virtual currencies are consumed and can be used for consumption, exchanges, draws, and interaction. The form of expression may be points, ** coins, or some currency names with platform characteristics.n ▍ Achievement Systemn The achievement system is different from the currency or growth value reward of general tasks. The achievement system is more to pack a single simple task into a big task that contains multiple repeated actions, such as the Swimmer in the Pokemon Go Swimmer Achievement. The performance forms include medals, commemorative cards, and titles.n ▍ Rankingn The earliest invention of the rankings is also because of business purposes. It is necessary to use the common tendency of human nature to make business opportunities. This is the same as discounts to attract consumers. The front -row user platform of the ranking can give more reward support, but if the reward is rich, it is easy to cause malicious listing.n ▍ virtual propsn Virtual props are common and live broadcast platforms and forums. The live broadcast platform is used to exchange cash, just a variant of virtual currency. At present, there seems to be only major forums in the concept of virtual props. Through virtual props, you can put top posts to add essence and accelerate upgrading. These virtual props can be exchanged through points or recharge. The live broadcast platform is used to beautify and diversify the concept of "sending money".n 5. Growing numerical calculationsn ▍ Calculation basisn 1. Power functionn Power functions are generally used for more levels, such as honeycomb and Pokemon Go.n There are large interactive spaces, a very broad -caliber and easy -to -grow platform for growth. Therefore, there are a lot of online games, because there are many gameplay such as monsters, daily tasks, activities, copies, upgrade bonuses, equipment forging, living skills, fertility systems, and competitions. The growth system is mainly for DAU instead of GMV. You can consider setting more levels and configuration more interactive space.n Example: Pokemon GO's growth system, after returning to the total values ​​of its total researchn 2. Index functionn The Fiporach number index function is generally used for less level platforms, such as Jingdong members, Tmall members and other e -commerce platforms and vertical platforms such as Netease Cloud Music. Except for the purchase, likes, and login of e -commerce platforms and some platforms, there are not many interactive spaces, and there are few ways to obtain growth value (nor is it too lazy to rule the product manager ...233333 ...). So if your platform interacts less and the growth system is mainly for GMV instead of DAU, you can consider setting less levels.n Example: The growth system of QQ members, the formula below is obtained after returning to its total experience.n 3. Other segment functionsn The growth of segmented linear functions eases, and it is difficult to upgrade. It is generally not too important to be used for the platform. The picture below is the level distribution of LOL. The summoner level of the League of Legends is actually useless. It mainly depends on the player's operation level, because LOL has a very good team matching system. It is rarely said that you will give you a level 1 summoner to you Matching an opponent of the strongest king (unless you team with a strongest king ...).n ▍ Calculation methodn According to user historical data, weighted an average of the maximum limit of experience that users can get every day, and the number of levels set by the set. This system can last long. Calculate the ratio of each level according to the index function or power function (custom coefficient), and the sustainable duration C is allocated to each level according to the proportion. The value will be too outrageous. For example, it takes 10,000 days to upgrade. Tencent has been developing for almost 19 years. You need to spend 27 years of users in a level ...n After determining that the number of days required for each level is probably reasonable, use A * DN to obtain the upgrade experience required for the n-level level. If you want to get the total experience required for each level, you can make the experience of the first N-1 level of levels seeking the experience of the first N-1 level. and.n Taking QQ members as an example, because the proportion of users who do not know the different paid methods of QQ, here is a temporary and minimum calculation of the highest and minimum:n The calculation has proved that what function is calculated, and the number of days, total experience, and each level of experience you need to calculate basically conform to the functions used.n 6. Entrance (growth value/virtual currency/points)n Definition: The entrance mentioned here refers to the way to obtain growth value/points/virtual currency.n ▍ Novice taskn 1. Functionn 1) Education and guide users to use the platform. If there are only novices and no rewards, it will be very monotonous to give users the motivation to learn;n 2) Get the user's attributes you want. Simply fill in a bunch of table users when registering, and users are likely to lose due to filling in too much when registering.n 2. Formn Binding mailboxes, binding mobile phones, completing real -name authentication, uploading avatars, improving personal information, first charging, downloading APP, and completing other tasks for the first time.n ▍ Daily taskn 1. Functionn 1) Dau the APP DAU shows the outside world for investors;n 2) Internet users have the characteristics of roaming, giving users a reason to open your app once. If there is a point that attracts him on the app, the user will unknowingly spend a lot of time on your app.n 2. Formn Praise, repost, send status, see private messages, log in, sign in (single, continuous), collection and sharing.