wholesale minimalist jewelry Seeking product operation process and operating ideas

viennois jewelry wholesale Screenshot of "Light of Operation"
The first step, formulate the entire operating strategy. First of all, we should evaluate the status quo of our products, in what stage, and the current competitive environment to formulate our operating strategies. If our products are in the early stage, our operating strategy may be more focused on obtaining seed users and pull new. If our products are already in a mature period, our operating strategy will be more focused on conversion and payment.
The second step, split the target and plan. We need to decompose our goals based on the operating strategy we formulated in the first step. If our current goal is to obtain seed users, pull new (quantified), then what we need How many users need to bring (estimated quantification). If our goal is to want to transform paid (quantitative), what we need to do to do this step is to determine which operating methods (activities, promotions) to stimulate users and pay for products. How much does the operation methods bring. There is also a good preparation work before work to fight for resources (budget, human resources) and so on.
The third step, implementation and achievement. According to the work plan of the second step, all the tasks are allocated and implemented to specific people. Which working section is responsible for each person, it is best to have an assessment mechanism. The rest is the execution work.
The fourth step, monitoring data, analysis and summary, optimization and adjustment. In the execution of the entire strategy, we must collect data. If you get seed users and pull new, then we need to collect data from various new channels. How many people have come, how many people have registered, and what is retained, so that we can analyze how the traffic quality comes from various channels. There are many users who have come and have not registered. Is it a matter of traffic quality? Or are we not doing a good job of guiding and so on. Our data analysis is mainly to provide us with the basis for making the next decision. We need to know what problems exist in the whole process, and we do further optimization and adjustments. Then we entered the first step and the next cycle.

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Why do you say that operation is crucial?
Zhou Hongyi once said that "good Internet products are operated". Although this statement is a bit exaggerated, it can be said to be the best name. Take a traditional industry as an example. Product operations are like marketing teams in the film industry. Many film producers invested a large amount of funds for marketing, advertising, trailer, fans meeting, etc. Attract the audience's attention, arouse their interest in watching film reviews, and finally make benefits in the extremely limited schedule.
With the development of the Internet, marketing has become an indispensable factor in the success of a film. Similarly, the success of the product is inseparable from operational. Good operations allow products to quickly establish a good reputation, allow products to take less detours in accumulation of users to help the product develop rapidly.
What is the purpose of operation?
The people's understanding of operations is to pull new, stay old, and promote work, as if talking about SEO is links and content. This statement is not too big, but it is too general. Under normal circumstances, operations can be divided into two directions: content and users, and the operation of most products cannot be separated from these two aspects.
The operation of content is due to the rapid development of social media in recent years. At least you have to operate an official Weibo WeChat, which cannot be separated from the operation of content. Another situation is the operation of content products, such as operating cats is content products. The success or failure of such products depends on the number of content and the quality of content. Therefore, the purpose of content operation includes two parts: one is to increase the number of content, and the other is to increase the quality of content.
The operation around users is a general understanding of operations. The goal is to guide users to create more value for products and achieve the business goals of the product. The operation of users can be further decomposed into three goals: increase the number of users, increase user activity, and increase revenue.
What do you do?
What do you do? This problem cannot be explained in one or two words, and there is no way to let it go. Not to say that you can learn a few articles on the Internet. The content of the operation of different products may be very different. Here are mainly two content operations and user operations.

This operation of content

three main ways of content production: operators produce content, user generate content, obtain ready -made content (ecstasy, today's headline):

＊ The method of producing content by operators can ensure higher content quality, but there are more manpower consumed. At this time, the biggest problem is the quantity. The focus of such products is "editing". A professional editing team is necessary;
＊ The number of users generated content is its advantage, and the production cost is low, but the quality is uneven. Therefore, the focus of such products is "guidance". At the beginning of the product launch, operators should guide users to produce content; after having a certain user foundation, operators need to guide users to produce high -quality content. The measures that can be taken include: the teaching of providing users with high -quality content, allowing users to get more exposure, giving certain rewards, etc.; It must be guaranteed that its operational focus is on cooperation with external content providers.

This around the user's operation
The Internet products refer to the user to eat. Any product wants to succeed, and it is indispensable for the operation of users. The operation of user operations mainly includes three important aspects -increase the number of users, increase user activity, and increase revenue:

＊ Increase the number of users
Both aspects can be done: open source and throw. Open source refers to users of more people to become products, while throwing is to minimize user loss and activate silent users. To make more people a product, we must first let more people know this product. Common methods include search engine optimization, purchase of advertising, channel cooperation, social network promotion, soft text promotion, etc. After a large number of people know the product, we must find a way to increase the conversion rate so that more people will change from knowing the product to the product.

Is to avoid the loss of users. It is necessary to start with the reason for the user. First of all, find out why the user is lost, and what kind of users do the users who are lost. Products and operating strategies reduce their loss. A product must first try to retain core users, because their value is huge; for novice users, to provide necessary guidance and encouragement, reduce their sense of frustration, and increase their accomplishment; for universal users, we must establish products and users' users’s own. During the connection, provide communication channels to make them feel respected and valued.

Raise user activity
In improvement of user activity is to stick the user to the product through the singing method. To do this, the product is great to let the user take the initiative to "play". Either take some external methods to stimulate users to "play", such as many apps have points malls. Common external stimulus can be divided into: reminders, incentives, and activities. Reminder is to send reminders to users through the on -site letters, text messages, mail, etc.; incentive refers to encouraging users to use products more frequently by using some virtual currencies, grades, rewards, etc. The activity is to plan some activities, which usually provide users with realistic reality. The interests to arouse the enthusiasm of users.

The above -mentioned stimulus methods have their own advantages and disadvantages. Different products should choose appropriate stimulating methods at different stages. Because it is not good, it will cause user solutions, resulting in user loss or decreased activity. On the other hand, the cost of various methods is needed when choosing, and the cost of different stimuli methods is also large.

* Increasing revenue
In increasing revenue is also an important goal of user operation. The core of the first two goals is users. The core of this goal is money. However, thinking is consistent. For example, the operation method of increasing the number of users to increase the number of paid users, and the operational means that will increase the activeness of user activity to increase the frequency of user payment, which will also achieve the purpose of increasing revenue.

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wholesale college jewelry [Activity Box] There are many ways to build a user model. Here we only introduce a few more critical steps

1. User hypothesis: Make user characteristics and variables (that is, user attention points) according to the product.

2, qualitative analysis: The problems are designed according to the assumptions made above, and the observation variables are concentrated.

3, verification analysis: Observe the relationship between data, see which classification variables can effectively distinguish users.

4, model construction: based on data tables and survey reports, start to build a user model.