Why You Need Video Transcription Services The biggest one, however, is availability. Based on statistics, one in eight people with that disabling hearing loss — a total of 466 million individuals or about 5% of the world population (The Lancet) — must rely on transcriptions to partake content-making transcription necessary if you really want your content reach everyone. By transcribing videos, you make the content accessible to this audience and increase the reach and impact of your media. That said, statistics also tell us that 85% of FB videos are watched without sound on social media platforms so readability is a necessity to cater for the silent viewers and their attention needs.
Video Transcription also increases SEO. Video content is not "readable" by search engines (so to speak) but text can be indexed so that the transcript of your video appears in search rankings. Other websites that feature transcripts have reaped as much as a 16% traffic increase simply from better keyword targeting and searchability. Simply by transcribing video dialogue, you are effectively improving the discoverability of your content which itself will attract more traffic to your website or channels.
Verbatim transcription record everything that is said, where as Clean transcription gleans text to make it more readable. The flexibility is important, because different industries have clearer transcription requirements than others — law obviously needs transcripts that are exactly accurate for any court proceeding or official record; but certain companies just want to take their audio recordings and make them neatly digestible in text. In addition, because time-coded transcripts make it easier for the video editors and marketers to skim through long-form content in just a matter of seconds (and not hours or minutes) they are able to complete their jobs more efficiently – and this results in cost savings.
Probably the most famous example of the importance of transcribing videos happened when YouTube unveiled auto-captions in 2009. This change benefited millions of videos, especially for those that have viewers who are non-native speakers or hearing impaired. While earlier versions of the technology suffered from a relatively high error rate, modern speech-to-text tools are far more reliable, with accuracy rates in excess of 90% reported in many cases.
As Mark Zuckerberg once quipped, “Figuring out what the next big trend is tells us what we should focus on.” Video transcription is the new fad of providing equal opportunities to both the digital creators and their followers in this rapidly changing world.
The cost of human transcription is usually between $1 to $2 per audio minute whereas the price of automated services can be as low as $0.10 to $0.50 per minute. Businesses all over can use automatic transcription services as an inexpensive approach to making their content more accessible, enhancing SEO and retention value, without having to stretch its budget.
In summary, the advantages provided by video transcription services are a growth in Accessibility, a potential improvement in SEO and an enhancement of engagement with its content. Learn more about video transcription and how good transcription can enhance your video content.